Sustainable Future LOHAS Provides Blueprint
for Strong Businesses
Approximately 19 percent of U.S. adults, or 41 million consumers, are part of the Lifestyles of Health and Sus- tainability (LOHAS) demographic that eco- and health-conscious companies and entrepreneurs seek to do busi- ness with. Two 2011 LOHAS confer- ences will bring these business owners together to network, share information, and inspire a sustainable future for the world. As they reinvent and reposition themselves in the evolving market- place, these business people maintain a pivotal triple-bottom line principle of people, planet and profit. The first regional conference will be held at the University of Minnesota, in Minneapolis, on May 12. Then, the annual LOHAS Forum 2011 will take place in Boulder, Colorado, from June 22 to 24. Topics will revolve around holistically serving the estimated $290 billion U.S. marketplace for goods and services related to health, the environ- ment, social justice, personal develop- ment and sustainable living. Executive Director Ted Ning com-
ments: “LOHAS consumers are the early adopters of society and are the educators of family and friends. They are always pushing for the next best thing. Once something becomes inte- grated they seek and push for the next innovation. For example, hybrid cars were a big push five years ago; now it is electric vehicles. As society evolves, so do they; thus they are always on the cutting edge of what is next.” One telling result: “Now you
can’t open a magazine or turn on the TV without seeing some sort of LOHAS-oriented ad.” To register, visit
lohas.com/
forum. For an interview with Ted Ning, see
tinyurl.com/4f6meeh.
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May 2011 17
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