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Internet lead generation isn't only suitable for small businesses with limited marketing budgets – even the industry's biggest players recognise the benefits of third party leads. That's the recent claim made by Peter Jervis, managing director of Quotatis.

Anglian Home Improvements is one of the

giants of the double glazing industry, and has a massive presence on the internet. This is reflected in the large numbers of leads that comes to the company via its website. "We generate hundreds of unique leads each day," Kirk Lanckmans, Anglian's Direct Marketing co-ordinator said. "We have an excellent reputation within the industry, and we have successfully transposed this to the world wide web."

Despite the enviable reach Anglian has on the net, the company still casts its net wider – to exert influence where it wouldn't normally. One way that Anglian does this is by buying leads from internet lead generator, Quotatis.

"The internet is a big place, and there are potential customers who wouldn't find Anglian's website. It is therefore up to us to find them," Kirk explained. "Quotatis manages to capture some of the leads that Anglian can't."

As well as buying the obvious leads – such as the

ones that relate to conservatories and windows – Anglian turned to Quotatis when it launched its solar product. "When we entered the solar energy market, we needed a large number of leads to get us going. That's when Quotatis stepped up the plate." Kirk said. "A great benefit of our relationship is that we can increase and decrease the number of leads as and when it suits us. They are an accommodating company with good quality leads."

Peter Jervis pointed out that, despite the size of

company, all leads are thoroughly vetted and checked to make sure Quotatis's customers have the best chance of converting them. "We have been working with Anglian for more than three years now, but they

will get the same quality leads as the small company who joins us tomorrow," he said. "Each lead that is generated by one of our many specialised websites is validated in person by an experienced team member here in the UK, before being passed on to one of our registered contractors."


Synseal rolled out the metaphoric red carpet recently to welcome Ivan Kruglov, proprietor of Moscow based Britton which fabricates and installs conservatories for wealthier Russian homeowners in and around the capital. Ivan, whose company uses two large video advertising billboards to generate business on the busy road that passes the Kremlin and on several LED screens in other key locations, paid a visit to Synseal’s Sutton in Ashfield head office site.

There he met the people upon whom he depends

for reliable deliveries and the consistent quality that is one of his key sales messages to discerning Muscovites.

Synseal’s Chief Executive David Leng was delighted to welcome Ivan: “We are very impressed



A north-east based social housing provider has celebrated the landmark occasion of installing its 100,000th double glazing window.

South Tyneside Homes, which manages 18,000 council homes in the borough, has run a home improvement programme to help residents reduce their energy bills and cut carbon emissions and help reduce outside noise.

The organisation has replaced single glazing with double glazing in thousands of homes, as well as improve properties in line with the government’s Decent Homes standard.

Clearview NMS « April 2011 « » 57

with the professionalism by which Britton has carved out a very impressive niche in Moscow,” he said. “Ivan sells upmarket to house owners with the majority of Muscovites living in apartments. He therefore builds and installs some very impressive conservatories using the Global system, which is proving more than a match for Russian winters.”

While the UK conservatory market is continuing to find new ways of reinventing itself to appeal to homeowners, in Russia demand is growing among the upper classes. Britton broadcasts a ten second video in a loop on the screens, one of which is literally in sight of the Kremlin.

Synseal now supplies a number of overseas market including Poland, Bulgaria and even Japan, as the company continues to expand its export activities.

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