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INDUSTRYNEWS


WILLMOTTS BENEFIT FROM THE FREEFOAM DIFFERENCE


Willmott’s, a nationally respected plastic building products stockist based in Reading, benefit from the Freefoam Difference on a daily basis. Freefoam Building Products, the leading manufacturer of PVC building products for the Irish, UK and mainland European markets believes that a fitter, better integrated supply chain will win more business and enable stockist, installer and manufacturer to gain market share and grow.


Willmotts have experienced this strategy at first hand. George Petts, responsible for sales and technical support, explained “Freefoam have a different way of thinking. Not the short term ‘what’s in it for us’ approach, it’s more the ‘if it can be done we’ll do it’ attitude. This in turn strengthens our relationships both with our customer and with the end user. In everything Freefoam do be it product development, product performance, product guarantee, and customer service, they just want to make it happen and be


the best. Becoming a Freefoam stockist was one of the best decisions we made, not only for us, but for our customers. It’s a partnership in the real sense of the word!”


Colin St John, UK General Manager (pictured) summarised “Willmotts are an excellent working example of the strategy we use to develop our market share. Build strong cooperative relationships with respected stockists by listening to what they and their customers need, then you can deliver the difference they need to be successful in their markets. And their success will be your success – that’s the Freefoam Difference.


T » 01604 591110 – www.freefoam.com


QUOTATIS REPORTS SOLAR SOARS AS HOMEOWNERS CLAMOUR FOR FIT DEALS


The UK arm of Quotatis, Europe’s biggest provider of Internet generated sales leads, has reported an extraordinary rise in the number of leads it has received from homeowners interested in having photovoltaic panels (PV) and solar thermal systems installed.


Year on year enquiries for solar electricity and


thermal systems installations have leapt by more than 80%, with PV panels encouraged under the government’s Feed In Tariff (FIT) scheme, under which energy suppliers are compelled to make regular payments to householders and communities who


generate their own electricity from renewable or low carbon sources such as solar electricity panels (PV) or wind turbines. In the whole of 2010 17,845 enquiries were received about solar panels and Quotatis conservatively expects that this year it will generate more than 32,000 enquiries for the category.


“Solar is the buzz word of the moment,” said


Teresa Gizzi, Sales Director for Quotatis UK. “The Feed In Tariff scheme is genuinely very attractive and once homeowners understand just how they can benefit from installing PV panels to generate their own electricity they want them installed.”


Solar thermal systems may not attract subsidies but nonetheless are increasingly popular as energy costs rise: “Thanks to major advances in technology solar thermal systems have now become a reality even in Britain’s climate,” explained Teresa. “Systems pay for themselves in very real terms with free hot water and heating and homeowners are rapidly learning this through the Internet. Their next step is to use the Internet and Quotatis to find reliable installers.”


8 « Clearview Midlands « April 2011 « www.clearview-uk.com


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