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INDUSTRYNEWS


REHAU LAUNCHES 2011 CONSUMER ADVERTISING CAMPAIGN


REHAU is stepping up its consumer advertising campaign for 2011 with a series of high profile advertisements running in both Homes and Gardens and Ideal Home magazines.


Adverts promoting both the REHAU brand and the REHAU Authorised Partner scheme will run in the inside back covers of both magazines from April to November with the aim of inspiring readers to choose REHAU PVC-U for their new windows, doors or conservatories.


Readers will be encouraged to visit the new REHAU website at www.rehauhome.com to find out more about the products and, crucially, to enter their postcode or address details to find a REHAU Authorised Partner in their local area.


The 2011 campaign has been developed using the results of research carried out amongst readers


of the key target magazines which assessed the impact and effectiveness of REHAU’s consumer advertising in 2010.


This showed that brand awareness of REHAU increased by almost 30% during the course of last year’s campaign, with more than 60% of the readers questioned finding the aspirational images used in the advertising stylish and almost 50% saying they were memorable.


Sheila Normington, the coordinator of REHAU’s Authorised Partner Scheme, says: “REHAU is continuing to invest in its websites and magazine advertising since these have been shown to be the top media sources used by consumers for researching windows.


“This is a long term strategy which REHAU plans to continue throughout 2011 and beyond. We have developed new advertisements for this


year building on the most successful images and messages from 2010 and we will evaluate these as the campaign progresses.”


The first advertisements in the 2011 campaign


have been published in the April issues of Homes and Gardens and Ideal Home which are in the shops now.


PRE-APPLIED PIB FOR COST- EFFECTIVE DUAL SEAL UNITS


Insulated glass (IG) manufacturers can now purchase aluminium, steel or Thermobar warm edge spacer bar with pre-applied PIB (Polyisobutylene) primary seal from the UK’s leading supplier of IG components, Thermoseal Group.


Until now the increased demand for high performance dual seal units has meant that IG manufacturers must either purchase PIB application machines or pay staff to apply PIB by


hand. All types of Thermoseal Group spacers can now be supplied with inkjet-printed company details and with pre-applied PIB. It’s ready to cut on a normal snip saw and use in IG manufacture.


Thermoseal Group’s Sales Director, Mark


Hickox explains: “There is a necessity for sealed unit manufacturers to dual seal units to meet EN1279 part 3 regulations and WER ratings, but it is not necessarily the best economic climate to invest in new equipment or additional staff.


Pre-applied PIB is the ideal solution to meeting requirements without increasing business costs. Of course, we can sell the PIB tape for manufacturers to apply themselves as well as automated machinery to do the job, but it can actually work out cheaper to buy it pre-applied.”


For further information, call Thermoseal Group on 0845 331 3950, e-mail: sales@thermosealgroup. com or visit www.thermosealgroup.com.


58 « Clearview NMS « April 2011 « www.clearview-uk.com


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