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INDUSTRYNEWS


HOMEOWNERS - BRING YOUR PLANS TO STAND B239


Sika Roof Assured are inviting homeowners to bring their plans to Grand Designs Live (stand B239), 30 April – 8 May, Excel, London, for some expert advice on flat roofing and Photovoltaic (PV) options for their property. The Roof Assured team will be on hand to answer questions, discuss options, demonstrate the installation of the roofing system and offer technical advice.


They will be joined by solar solutions partner Renewable Resources who will provide information on a variety of solar roofing solutions.


Visitors will also be able to see examples of Roof Assured’s long lasting and high quality roofing system, with the proven Sarnafil membrane, providing improved thermal performance, better aesthetics, and a life expectancy “in excess of 40 years”.


Tim Hall, national sales manager for Sika Roofing says: “This our second year at Grand Designs Live and forms part of our long term strategy to engage directly with homeowners to communicate the quality of the Roof Assured product and the professionalism of our nationwide team of installers. The show gives us the opportunity to demonstrate a premium product at a premium event. We hope that visitors to the stand will take away enough information to make informed purchases and see


the importance of value beyond the price tag”.


In a tough economic climate homeowners are looking for reassurances that they are investing wisely and the Roof Assured team will also be on hand to answer those ‘peace of mind’ questions about accreditations, regulations and guarantees.


Tim Hall adds: “We are currently


investing in an ongoing marketing campaign to inform consumers of the long term value of our roofing product and build brand awareness of Sika Roof Assured. We have a great brand narrative to tell about the Sika Roof Assured product with its Swiss heritage, technical expertise and commercial successes of the Sarnafil product. “


Feedback to the stand at last


year’s Grand Designs was that homeowners came with very clear questions in mind and many said that they wished they had brought their plans with them. So a reminder from the Roof Assured team is - pack those plans!


T » 01603 748985


Clearview NMS « April 2011 « www.clearview-uk.com » 51


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