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CONSERVATORIESEXTRA


INCREASING DEMAND FOR ON-LINE QUOTING AT GABLECRAFT


On-line quoting has become an important aspect of business for many forward-looking companies – among them, industry-leading Conservatory Gable & Raked Frame manufacturer, Gablecraft.


Clearview asked Matthew Wilkinson, Gablecraft’s Managing Director to explain how his company utilises this simplistic tool and how they plan to develop it in future.


“Fast, simple and accurate quoting methods have remained paramount to the continued success here at GableCraft. Our online quote system has moved on quite a long way since we first introduced it a little more than four years ago. Our early offerings saw us well ahead of the competition, but they now look very primitive compared to the system that we currently operate”, he said.


“We needed to build various safeguards into the system to ensure our customers wouldn’t be able to quote a frame that we simply could not manufacture. We also wanted to alert customers if the weld length exceeded our maximum. Another ‘must’ was to show our customers exactly what profile we would use to make their frame from the 23 different systems we have in stock. This includes the Outer Frame, Transom & Bead Type. Most of all we wanted to keep it simple!” Matthew added.


“To take you through the stages of obtaining a quote - once logged in using a unique username and password - 36 different designs of gable frames and eight designs of raked frames are available from which to quote. Once the design required has been selected, the quote page is offered from which various options are available. After entering the job reference and dimensions, the profile type, bead type and colour can be selected.”


“All the selections are picture -based so it is simple to see exactly what is being quoted. As they say, a picture paints a thousand words!”


“Once happy with the selections, then simply


click the validate button and print off the quotation. When this step has been completed, a re-visit to the quote will allow the user to mark up the prices as a percentage or monetary figure. Upon doing this the system will replace the GableCraft branding with your own company details so your customers are unaware by whom the frame is manufactured.”


28 « Clearview NMS « April 2011 « www.clearview-uk.com Matthew admitted that the window industry has


been very late to adopt online quoting and other online services. “In many cases,


it is not easy to get


people within the industry to try systems like this and there have been times when we met with some opposition,” he explained. “But taking the time to guide our customers through the process of using our system has converted many of those who had previously religiously faxed over every quote.


“Have you ever needed a quote for something in rapid time or out of normal business hours? I think most people have at some stage,” he continued. “Smaller companies that are often working through the day would probably prepare their customer’s quotations at night when suppliers have left for the day.


“The GableCraft online quote system will give you a price within seconds as long as your frame is


within spec. It is open for use 24hours a day, 365 days a year so if you really felt the need you could get your quote on Christmas day!


“During the last year we have seen a real growth in the number of customers using the online quotes system. We still, however, encourage quotes through the fax on our Order Quotation form – we find that having the two methods of quoting allows us to quote frames rapidly.


“We believe in giving people the choice – it


is working well for us and we will continue to provide our customers with Value Added innovations and sales aids into the future to make ordering Conservatory Gable & Raked frames a quick, pleasant and painless experience.”


For more information on Conservatory Gable & Raked frames visit www.GableCraft.com or call 0845 687 6680.


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