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DOORS&WINDOWS


APEER HELPS KEEP TRADE STEADY FOR KENT FABRICATOR


Owners of Kent-based Door & Window Company, Dave Sinfield and Tony Bettles, attribute their steady trading position to New World’s top-of-the-range Apeer doorset and Veka windows. Selling to customers in Kent, Sussex and Essex, the business began selling composite doorsets as far back as 1993.


“Those early composite doors, although promising a great deal, were really


very poor. Now that we can provide Apeer, we have lots of compliments and no complaints. This double-rebated, Kitemarked product is the best in the market. Customers like the solid structure and security aspects and we appreciate the good service we receive from New World” explains Dave.


Apeer has a wide variety of door style options including double rebate and flush-fit designs, French-style double doors, stable doors, shaped doors and curved head details. The range of sidelights and toplights – in which decorative glass can be matched with the main door – is extensive. There are eight door styles and all RAL colours are available, including a different colour to the inside door leaf. The door rebate is also available with matching colour


The story of how Dave and Tony got into the door and window business is quite romantic. Dave begin working in small aluminium fabrication business where he met Tony. The proprietor had two daughters and they soon became a foursome. This led to the boys proposing and happy marriages ensued. When their father retired, the boys took over the company and in 1989 they subsequently bought a small double glazing window and leaded lights business with premises in Swanley and founded The Door & Window Company.


Dave and Tony was introduced to New World through its southern


agent Peter Shears: “Its tough out there and the last two years has seen the marketplace change dramatically. Having Apeer on board makes us stand out from the crowd. Although selling to a wide area, most of our business is in a 20 mile radius of Swanley and is built on recommendation and repeat custom. We have a large database and we regularly contact them with mailings. If you do a good job first time around, customers will return.”


New World’s screen-based Door Builder ordering programme also makes


it even easier to sell Apeer entrances as customers can see exactly what their entrance will look like, and how much it will cost before they buy. This gives confidence to all parties.


T » 028 2563 2200 – www.nwd.uk.com


DOOR-STOP DROP CARDS BOOST BUSINESS FOR INSTALLERS


Leading composite door manufacturer Door-Stop has redesigned its drop cards to make even more impact for installers – and has seen requests for them soar.


Every door bought from Door-Stop comes with 10 free drop cards (as well as a free brochure) for customers to distribute to homeowners, individually tailored for each company. The new design features the installer’s name and contact details in a more prominent position, with an eye-catching picture of Door-Stop’s composite doors.


Launched in February, the new cards are the latest addition to Door-Stop’s


comprehensive range of marketing materials and the company has already had very positive feedback from customers, with many requesting extra packs for mailings.


“It’s a great sales tool and it now looks better than ever,” says Richard Davies


of 1st Class Windows, Hereford, a regular Door-Stop customer. “We’ve had several enquiries since using the new designs, which stand out among the usual drab or shouty door flyers.”


Visit www.door-stop.co.uk to find out more about Door-Stop’s doors, and its unique support package for window and door companies.


Door-Stop’s latest drop card design 16 « Clearview NMS « April 2011 « www.clearview-uk.com T » 01623 446336 – www.door-stop.co.uk


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