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tHe sWALeC stADIUM - A VenUe WoRtH CeLeBRAtInG


Celebrating its third year of business in 2010, the SWALEC Stadium is now firmly established as the venue of choice for conferencing and banqueting in Cardiff. “The SWALEC Stadium is an ideal venue...well located, contemporary with superb food and fantastic service...The SWALEC Stadium ticks all those boxes.” A fabulous testimonial from one of the stadium’s delighted clients.


And the accolades don’t stop there, over the past two years the UK’s newest Test match venue has wowed each and every visitor that has walked through its gates. From retail giant John Lewis to former Prime Minister Gordon Brown, the SWALEC Stadium is proving time and time again it can become renowned worldwide for its quality performances off the field as well as on.


The SWALEC Stadium doesn’t have a start and finish to its season, its seven suites and 22 hospitality boxes are utilised year round, including the indoor cricket school which has the capacity to host 720 seated guests at any one time-a huge draw for Christmas parties.


The flexibility of the city centre venue has attracted many high profile businesses. John Lewis recently hired the entire venues for a three month period to host recruitment and training days ahead of the opening of the UK’s largest John Lewis outside of London.


Local businesses hire the facilities for product launches, conferences, seminars, as well as formal dinners and Christmas parties. It is well equipped with easy to use, built in technologies and 150 car parking bays- a unique and appealing selling point for the city centre venue.


The stadium has also won the political vote over the past twelve months, hosting Gordon Brown and his first ever Cabinet meeting in Wales, the Welsh Conservative Party Conference and a Plaid Cymru conference earlier in the year. Former Prime Minister Gordon Brown was clearly impressed with the facilities and service, as he returned during his election campaign and conducted a radio question and answer session in the Morgan Cole Suite.


Consequently, the reputation of the three-year old venue has reached a very high benchmark and one it aims to raise further. Finishing runner up for Sports Venue of the Year at the highly regarded Sports Industry Awards, alongside Wembley and Twickenham is proof the SWALEC Stadium is holding its own with larger UK venues. Christmas parties have also become a popular annual booking, with over 22 different businesses celebrating their end of year festivities at the SWALEC Stadium.


10


the crowd enjoy the action at the england-Pakistan twenty20 International at the sWALeC stadium.


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