IN OTHER WORDS…
Eythor Ivar Jonsson CEO of Klak - Innovation Center
Creativity is important because we
need it to see things with different set of eyes than we normally do, we need to get out of
the box of our own delusions and we need
to experiment and play to be able to
innovate and create.
Creativity is the art of innovation if the science is knowledge and analysis and the craft is experience and insight. Creativity can be taught and learned. It is the unexpected element in sound and music. Te sound of innovation is unexpected.
Te theme of this second issue of Nordic Innovation is the sound of innovation. We got three great artists to answer questions related to innovation in sound and music, what it means and how to create it. Music is everywhere, it is a huge industry and it defines us in many ways. It creates emotions and experiences and it is a value driver on its own and in combination with products and services. Te Nordic countries have some very interesting artists which have in many ways defined a sound for the Nordic which has “space” ... “and a particular brand of sincerity” as the musician Björk describes it. Te Nordic countries can be big players in the music and sound industry.
Tis second issue discusses music and music ventures and venues. Te point is that music is big business which can be revitalised as the industry has changed because of new application and distribution channels. Tere are opportunities in times of change. Most of the music ventures featured in this issue, are exploiting the changes in the industry. Tey are not only changing how we buy music, they are changing when, where and how we experience sound and music. It is also interesting how the city of Bergen in Norway is trying to create a music cluster which is built on open innovation ideas. It also demonstrates that it is possible to create space for creativity and innovation.
Te theme of the next issue of Nordic Innovation will be playing with innovation. We will explore some interesting approaches and techniques for innovation and talk to entrepreneurs in the gaming industry. Play is very important and companies are increasingly trying to learn how to play to create value and the gaming industry has been booming in the last few years. Let’s play together.
Nordic innovation is published by Klak – Innovation center in Iceland. Te entrepreneurs who are developing their businesses in the Klak - Business accelerator (Vidskiptasmidjan) have created this magazine together. It is important that more entrepreneurs, innovators and designers join forces with us to make this magazine not just about Nordic innovation but more importantly a platform for innovation in the Nordic countries.
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