eventually developed into jazz and rhythm & blues. Fusion will create opportunities. Fusion is innovation.
Te exciting part about the music industry is that opportunities are everywhere! For example, video games are a huge industry which is growing fast. Tere is a constant need for manufacturers and advertisers to get noticed and they all need music and sound. Tere’s a lot of non-traditional TV content, like webisodes. Tere are opportunities everywhere. My advice to young people starting out is: Fill your tool belt, study and practice your craft and embrace technology and adapt to it.
Everyone needs to find their “thing”, and do it every day, and do it well. Te problem is that no one can tell us what it is we are good at — we have to find out for ourselves. Follow your gut and intuition – and things will work out just fine.“
MUSIC IS BUSINESS „Te easy thing in the music industry is the music — the
hard thing is the business. Music schools and universities in general need to spend more energy and time educating students about the business aspects. Most musicians run themselves as a business, but the average musician is not a good business person.
I am lucky to run my business with my wife, who understands everything about it, and understands everything about me. We have a corporation built around my composing, but most of the business is based on personal relationships and repeat business. We have never advertised.“
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