How do exhibitors and VIP Hosted Buyers arrange meetings?


All VIP Hosted Buyers and exhibitors receive their own diaries via a secure area on the BTM website. The sophisticated system is quick and easy to use.


By setting criteria most appropriate to their services from the detailed buyers’ demographics, exhibitors can select relevant buyers and request an appointment at a specific time. The same goes for buyers who have an obligation to attend a minimum


Major Brands support BTM - New Exhibitors, New Sponsors


Now into its third year, BTM has received record support from the industry, a 15 % increase year-on-year.


With a growing number of new exhibitors and sponsors signed up for BTM 2011, major brands from all the business travel industry sectors will be represented over the two days. Two previous exhibitors have increased their support for BTM by becoming sponsors for the first time, FCm Travel Solutions are sponsoring


the cafe for the first year and Egencia are sponsors of all online visitor communications. AirPlus International are also new sponsors and will be the official research partner and co-sponsor of the BTM conference with HRS.


Major brands exhibiting for the first time include Amadeus, ATPi, Travelodge, Oberoi Hotels, Concorde Hotels, Supranational, Hillgate Travel and Chambers Travel Management.“


Sponsor spotlight


Exclusive sponsors of BTM visitor emails


“Egencia are sponsoring the BTM visitor campaign as part of the launch for our new Smartphone and Mobile Web application - It enables travellers to check-in on-the-go, view itineraries, receive relevant travel alerts and contact customer service at the touch of a button. Later in the year we’ll be integrating an intelligent booking service onto Mobile.”


Alex Mason, Marketing Manager UK, Egencia


Co-Sponsor of the BTM conference


“HRS is delighted to once again co-sponsor the Conference at BTM 2011. We received an enormous amount of positive feedback following BTM 2010 and our sponsorship of the conference certainly helped to get our message across, increase our brand awareness and most importantly win us some new business!”


Jon West, Director UK and Ireland.


For more information please visit www.businesstravelmarket.co.uk or call T: +44 (0) 20 7239 4922


“We are delighted by the increasing level of support that the trade has given BTM as the event for real buyers, real meetings, real business!! We welcome new and returning exhibitors and look forward to a successful BTM 2011, working together to ensure that suppliers meet their objectives and ultimately their ROI” said Neil Simpson, Sales Director, Business Travel Market.


of six appointments in return for their travel and accommodation. Only when both parties agree to meet is the meeting confirmed. With an anticipated 500 VIP Hosted Buyers being hosted in for BTM in June, there will be around 4,000 pre-arranged appointments shared by the 120 exhibitors.


Quote from Exhibitor: “‘The appointments system works really well. It enables us to quantify the minimum we will get from our attendance at


BTM; last year we had over 30 meetings on the first day alone, and they all turned up on time!” -Linda Bekoe, Head of City sales, Grange Hotels.


Returning Hosted Buyer Marc J. Busscher from Alcatel-Lucent Bell (Belgium) stated: “having a set of meetings that I wish to have mixed in with high level education sessions and excellent networking is why I am coming back to BTM: it’s a good use of my precious time!”


New partnership announced with GTMC


The Guild of Travel Management Companies (GTMC) and Business Travel Market (BTM) have announced an official partnership for this year’s event at ExCel from 22nd – 23rd June 2011.


Increasing numbers of GTMC members have chosen to support BTM independently, either through exhibiting or sponsorship. Carlson Wagonlit Travel, for example, has returned for the third consecutive year as sponsor of the


official BTM Party, and previous exhibitor FCm Travel Solutions will be sponsoring the Cafe.


GTMC chief executive Anne Godfrey said: “The synergy between GTMC and BTM is apparent and it made sense to formalise a partnership. Our members will receive added value from the agreement, with the GTMC visible to the 500 BTM VIP Hosted Buyers from all over Europe, at a very opportune time – just before the RFP season! “


BTM’s Event Director Paul Robin said: “The GTMC has shown impressive healthy growth of both members and partners in the past year and it’s good to see many of them now participating at BTM.


I warmly welcome the GTMC endorsement of BTM as an event of importance to their members. The GTMC has been very vocal on industry issues and in their lobbying and I look forward to its contribution to the conference sessions.”


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