VINTAGE,RETRO&NOSTALGIA
UK Greetings Tel: 01924 465200
www:
www.ukgreetings.co.uk Forward thinking, planning for the future and change are things we can’t avoid yet the majority of us prefer to reminisce about the past and feel nostalgia gives meaning to our lives. Nostalgia sells and products, imagery and trends that were popular during a person’s youth infl uences buying habits for the rest of their lives. Amanda Miles, Senior Product Manager for Camden explains: “A retro design is successful as it’s a ‘comfort blanket’, it’s a really positive connection to the past and people, particularly in the current climate, like to remember the better times.”
Recognition is a powerful buying tool, and Camden, part of the UK Greetings family, offers a variety of ranges which are fun, relatable sends, jogging memories and giving both the sender and recipient an opportunity to reminisce.
Michelle Wood, Product
Manager, explains; “we are constantly inspired by nostalgia and just by talking about childhood experiences we can create an entire nostalgic range.” This is how the new range from Camden, ‘The Day We Went To…’ came about. The sentimental and quaint range takes you back to childhood days out with the family with postcard style ‘memory’ snaps. There are 13 items in the range, price coded 50/HH, individually cello- wrapped and sized 159 x 159. The story of the railways is
refl ected in National Railway Museum, a licensed range from Camden based on old national rail posters and illustrates the changes in society, capturing the spirit and character of British life, patterns of holidaymaking, urban and rural landscapes, the varying styles of art, architecture, fashion and the development of railway companies. There are 8 designs in the range at price code 50/HH, size 121 x 184.
Dolly Daydreams is a 1940s based character painted in oils with a vintage postcard feel. Youthful, juvenile but with grown-up nostalgia, the range from the Camden portfolio is suitable and attractive to all ages. There are 8 designs in the range at price code 50/HH, size 121 x 184. Popular in interiors, shabby chic is the inspiration for, Victoria Ball from Camden. Printed on fabric and based on the well-liked trend for vintage. Available in 9 designs, price code 90/KK, sized 159 x 159. Similarly, Lola from UK Greetings’ Carlton brand is reminiscent of the elegant, chintz stylings of Victorian French Chateaus. Lola is available in 13 designs, price code 60/II and in a fashionable square 159 x 159 format. [Pictured are fi ne examples from the following ranges: ‘The Day We Went To’, the ‘National Railway Museum’, ‘Dolly Daydreams’, ‘Victoria Bell’ and ‘Lola’]
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www.greetingstoday.co.uk
Design Hog Tel: 07786 433277
www:
www.designhog.co.uk The ‘Very Vintage’ range through Design Hog consists of 6 new designs for him and for her aimed at both the older and younger generation with all this ‘Old vintage stuff’ coming back in! The cards are 4-colour front and inside, with a real rustic look that sits on a crisp white envelope and is packed in a cello bag. The range was created with today’s fashion in focus and will retail at around £2.29 per card. Design Hog invite you to visit their website for more information on ‘Very Vintage’ and other ranges.
[Pictured are two fi ne examples from the range]
Abacus Cards Ltd Tel: 01638 552399
www:
www.abacuscards.co.uk ‘Vector’ transports you back to another time and place.
In these days of doom & gloom and economic recession, everyone enjoys a little opportunity for some escapism. And where better to escape to than the golden days of adventure, glamour and style synonymous with the 1920’s & 1930’s. ‘Vector’, the vintage art range for men from Abacus affords just that. Based on 1920’s & 1930’s vintage travel posters and other advertising material from that golden era, the range is an unabashed dip into nostalgia. Using both original & commissioned artwork, the range contains 25, 5 x 7 format cards, covering general birthdays
& blanks, plus a further 8, oversized 5 x 7 format cards covering milestone and relation birthdays. All the designs are printed on a quality uncoated board and come with a quality white cartridge envelope.
[Pictured is a Triumph motorcycle and a Shaw Savill liner]
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