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HighFlyer


A HOTEL INSPIRED by the glamour of the golden age of aviation. Inspired by the ‘35 Bugatti. Inspired by film noir. Enter Hotel Verta, a stunning addition to high end hospitality in London....


when flying was at its most glamorous – the 1930s and 40s. Sunderland flying boats, leather caps and suitcases - that sort of thing” says Creative Director Andrew Onraet. ‘Firsts’ such as transatlantic and round-the-world flights were all the rage in that era. Hotel Verta is a contemporary ‘first’ – it’s the only integrated hotel heliport in Europe. The aviation theme suddenly makes sense. Onraet calls it the city’s “Vertical Gateway”. This theme takes two forms: a propositional


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language and a photographic language. The objective is to raise the hotel experience to a ‘higher level’, reaching ‘new heights’ and creating ‘uplifting experiences’. A mid 20th century Donovan portrait of an elegant lady standing beside her leather luggage captures the essence. It is updated with strategically placed monochromatic photographs by Angela Cameron and Farah Syed. Artists’ studio Based Upon enlarged an old helicopter flight path map to create a bronze panel which takes pride of place behind the reception desk. Take a closer look and all around are nuances to flying. The swirls in the carpet of


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ocated along the Thames in Battersea, Hotel Verta is part of the von Essen group. “We wanted to capture the essence of a time


By Stuart Blakley


the mezzanine Vertilon Bar represent helicopter ripples. A to Z maps folded into paper planes are set in mirrors in the 70 bedrooms. Old luggage tags inspired the design of the menu cards. The dashes of red in the staff uniforms – shoes, ties and cravats – raise a hat to red landing flags. Silver leaf arrows set in the glazed panels of the ground floor Patrisey Restaurant represent ascent and descent.


Even the food service is inspired by aviation.


Bedtime treats are labelled ‘Chocs Away’. Business lunches are served on ‘In flight Trays’. The seven meeting rooms with panoramic river


views are named after code words of the phonetic alphabet which was originally developed by the International Civil Aviation Authority: Alpha, Charlie, Foxtrot and so on. ‘Welcome Aboard’ proclaim the


GS MAGAZINE 27


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