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of London harks back to the artistic heritage of Leicester Square, recalling James Wyld’s celebrated ‘Great Globe’ that was situated in the square between 1851 and 1862. Whilst Wyld’s hollow globe allowed visitors inside to view an internalised image of the earth on its interior surface, W London displays an external portrayal of the changing urban vista, in a dazzling light rendition of contemporary life.


Internally, Jestico + Whiles’ design responds


innovatively to the constrictions of the site by ‘pulling back’ certain blocks of rooms into the building envelope on each floor. This allows for the creation of dramatic double and triple height atria within the building, enhancing the sense of space and theatre throughout the entire hotel. To maximise activity at street level, the lower


floors of the building are occupied by shops, bars and restaurants, whilst the hotel entrance has been carefully located off Wardour Street to offer guests a personal and exclusive access route into the hotel. Once inside, visitors are led through the first floor reception atrium into Wyld, the stylish destination bar overlooking Leicester Square, providing an ideal location or back drop for film-premiere interviews. • W Hotel, 10 Wardour Street, Leicester Square, London W1. Tel: +44 (0)207 758 1000 www.wlondon.co.uk


Jason Bruges, who has prepared a conceptual interpretation of the changing light dynamics in Leicester Square across the preceding 24hours. The installation works by translating video footage captured by hidden cameras mounted on the roof-space of the building, which is converted using time lapse photography into short performances and streamed at regular intervals onto the veil during the hours of darkness. Light fittings set into the outer main wall are loaded with hundreds of energy efficient Barco


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lights, which afford movie quality colour mixing and rendering to provide an infinite number of combinations and effects. The light intensity and colour saturation of the veil are controlled by a sophisticated interface from within the hotel, allowing the presence of the building to alter as day turns to night. During the day, W London is calm, cool and restrained – whilst by night, the glass veil becomes an animation of glowing light and possibly the biggest electronic artwork in London. The concept behind this panoramic vision


---------------------------------------------------------------------- As leading designers in the hotel industry, Jestico + Whiles has completed 28 hotel schemes worldwide, working in a variety of countries including the UK, Czech Republic, Croatia, Germany, Russia and Abu Dhabi. The practice is currently working with McAleer & Rushe on Starwood’s new Aloft London ExCeL at the ExCeL exhibition centre which will open in advance of the Olympics in 2012. Jestico + Whiles : +44 (0)207 380 0382 www.jesticowhiles.co.uk


GS MAGAZINE 25


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