10 1.


9. WELLTHY 10.


CONSUMER TRENDS IMPACTING THE FITNESS INDUSTRY


Award winning Ezypay, the leading direct debit provider for the fitness industry, takes another look at 10 of the top consumer trends to see how the fitness industry can benefit. Researching the leading consumer trend reports, taking the results from the 2011 Australian and New Zealand Fitness Industry Survey and together with their extensive industry experience Ezypay provides some great ways for clubs to keep up with the latest trends.


IT’S ALL ABOUT ME!


2. WHERE ARE YOU? 3. DAILY DEALS 4. “LIKE” ME 5. SYMBOLISM 6. SELF SERVICE 7. 8.


RANDOM ACTS OF KINDNESS TRY BEFORE YOU BUY


THE MEMBERS KNOW WHAT THEY WANT Simon Hall | Ezypay Pty Ltd | March 2011


PAGE 1 | Trend Report | www.fitnesssurvey.com.au |


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