Trend 3 of 10. Daily Deals


By now you or someone you know gets an email everyday with a daily deal. From Cudo, Jump on it, Spreets, Ouffer, Scoopon and the list goes on. I must admit I get 3 a day and I have grabbed a few deals, a half price meat pack and 75% off yoga. The deal only last 24hrs so they create urgency and emotive purchasing. Check out how it works: http://cudo.com.au/sydney/how-does-it-work


While consumers have always looked out for special offers and discounts, new technologies and services mean that 2011 is all about a daily deal.


> More consumers are constantly connected, and when they hear about new deals online they can quickly and easily spread them via their social networks.


> Increasingly, consumers will be part of exclusive networks or groups to either receive special deals or demand them.


> Mobile devices increasingly enable consumers to find or receive dynamic deals right at the point of sale, or to compare prices online. Case in point: Amazon.com just released an iPhone app that allows users to compare prices by scanning the product’s barcode, photographing it or saying its name.


Fitness examples


Get a head of the pack and get onto one of the current daily deal sites, they have massive networks and you can localize your deal, if you are part of a chain it can be even more beneficial with a larger audience. If you want fast numbers and have a fast deal try “Jump on it”. One fitness related deal I saw had over 700 takers of the unlimited one-month pass. Not only did it generate over $28,000 in 24hrs but they now have over 700 new leads to up-sell.


If you don’t need to go to the mass market then use the ‘daily deal’ concept and motivate your members on a daily basis with special classes or program, sign up for a ‘personal training pack’, if you have a retail area it is a great way to get some easy sales.


A few tips….


The deal must be a ‘deal’… It needs to stand out from the other deals… everyone has shop- smarts nowadays, use email or SMS to get the deal out and shared - and reward those that pass on the deal. Make sure you get the conditions right especially if it’s a joining or trial offer, and make it for first timers only.


PAGE 4 | Trend Report | www.ezypay.com.au |


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