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At Dino’s, owner Heintzelman didn’t grow up in the family that opened

the sub shop in the late 1960s, but he might as well have. Original owner Joe Tozzi took Heintzelman “under his wing” when the young man first began working at the shop. “I started out as a delivery driver, then I started making sandwiches

and he taught me how to be a grill man,” Heintzelman said. “That is the guy who runs the grill and sets the pace in the store. He’s the guy who runs the show.” There’s no secret to the genesis of Dino’s regular Italian sub. Before

moving to Margate and opening his own store, Tozzi was a manager at the White House. Enough said. For those who want to recreate the famous “regular” Italian sub here

is the recipe:

— 3 slices provolone cheese — 5 slices coteghino — 3 slices cappicola — 5 slices Genoa salami Cut the roll, take the inside dough out, and place ingredients the following

order: olive oil, lettuce, the cold cuts in order given above, tomatoes, onions, salt, oregano and sprinkle with olive oil. Heintzelman warns, “It’s important that you follow that recipe. There are people who don’t put enough on or don’t use the salt or not enough oil.”

Always a question: What do you do with the insides? “Some people ask

us to hold it for stuffing, and of course you add bread crumbs for meatballs and the rest of the time we just toss it.”

What Heintzelman, and Tozzi before him, will keep secret is the recipe

for Dino’s tuna fish. The ingredients are tuna and mayonnaise and “a few other added selections.”He does acknowledge that the tuna fish iswhipped, and that he puts his “heart and soul” into every batch. “The tuna is a secret recipe made with love,” he joked. “I can make it

personally and a few other people in the store make it personally.” Like the White House, Dino’s has been known to ship its subs around

the world. There’s a map in the store with hundreds of pins representing all the cities where their sandwiches have been shipped. “Wehada youngmanfromVentnorwhowent toAlaska andgotmarried,

and all he wanted for his birthday was a Dino’s sub,” Heintzelman said. He got the sub. Dino’s has attracted its share of celebrities over the years and is popular

with many of Philadelphia’s professional athletes. Members of the 76ers, Eagles andPhillieshave either signedautographs atDino’sor sent autographed pictures after a visit. One of the most memorable visits recalls Heintzelman came from two

Secret Service agents. Air Force One had landed at the Atlantic City Airport and sent two of the men in black to Dino’s for take out. Whether President Bush was on the plane remains a mystery. Heintzelmanenjoys thehomespunfeelingpeople getwhenthey visitDino’s.

He’s especially proud of the fact that the shop gets plenty of repeat business. “The repeat customers andthe same familiar facesmaking the sandwiches

makes it a nice pleasant atmosphere,” he said. If you’ve never had the joy of biting into a regular sub and having the oil drip down your chin, do it. You deserve it.  LIFESTYLE | January 2011 53

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