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F o o d


Serving the Freshest, Finest Seafood


F a r e


she said. “Our meats are delivered once a week, sometimes four to five days a week. And there’s the freshness and quality of the bread. I don’t think you can find that in any other area except Atlantic City.” If there’s ever been a question as to which shop


uses which breads here’s the answer: the White House uses rolls supplied by Atlantic City’s two long-time bakeries, Formica’s and Rando’s, Dino’s uses Formica exclusively. Mary Conley first began working in the shop


when she was 13, but drifted away from the family business for a time to focus on her career as a schoolteacher. She returned to the shop full-time five years


ago. As long as her family is in charge, freshness and quality will remain the touchstones of the White House. “Mypriority is to keepthe quality that ourparents


hadestablishedandnot to change that,” she insisted. The original White House location is an Atlantic


City institution for good reason. Its walls are lined with six decades of photographs celebrated enter- tainers, athletes and politicians who have chowed down on the famous sandwiches. On the eve of their 1964 Boardwalk Hall concert,


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the four freshly-scrubbed Liverpool lads known as The Beatles posed with an oversized White House sub in their room at the Lafayette Hotel. Frank Sinatra routinely had subs delivered to


whereverhewas staying inAtlanticCity—or flown out to his desert home in Palm Springs. When Bill Cosby was filming his NBC sitcom in Brooklyn during the 1980s, the star would routinely have White House subs delivered by limousine to the set. On one episode, he even wrote the name “White House” into the script. Although its menu boasts a variety of sub species,


Conley saidthe “regular special”—ameatier version of an Italian regular — is tied with the classic steak sub as the most popular sandwich. The White House has seen its share of logistical


challenges over the years and has always figured out a way of making the impossible possible. “A man called one day... and said he needed 50


subs in 15 minutes,” she recalled. “And we got it together for him. Another time, the Rolling Stones called and wanted 150 whole cheese steaks. We didn’t think we could keep 150 warm, but we figured it out. Conley said the move to the Taj is coming at a


perfect time as Atlantic City continues its transfor- mation into a destination resort. “We’re very excitedabout it,”Conley said. “They’re changing the dynamics of Atlantic City.”


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