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UPDATE


health clubs upbeat over 2010 financial results tom walker


The International Health, Racquet and Sportsclub Association (IHRSA) has announced the results of its November and December Monthly Trends Surveys. Survey results show that most IHRSA


members taking part in the survey, representing more than 300 locations, significantly improved performance in 2010 when compared with 2009. More than half (53.9 per cent) of clubs saw membership traffic increase during 2010, while 66.3 per cent posted increased total revenue.


tom walker


Health and fitness operators have “much work to do” if they want to improve member satisfaction, according to the first ever national Net Promoter Score (NPS) study conducted on the sector by Leisure-net Solutions in partnership with Te Retention People. Leisure-net carried out a


survey using the NPS method to measure satisfaction and loyalty levels among members. Tis involved asking health club members just one question: “How likely is it that you would recommend our company to a friend or colleague?” Te results reveal that the industry’s overall


A vast majority of members would not recommend their club to others


score was just 21 per cent. There were also significant differences between sectors, with local authority sites scoring highest at 27 per cent, followed by the trusts at just 12 per cent. However, the most worrying statistic is that private multi-site operators recorded a dire


Project includes the redevelopment of the pool


work begins on £3m kingswood leisure centre tom walker


Refurbishment works have begun to upgrade the facilities at Kingswood Leisure Centre in Bristol. Te £3m refurbishment, which is being


carried out by contractor ISG Pearce, will include a 38-week programme of work that encompasses the development of the main pool to eventually incorporate a learner pool, upgrading the changing areas, a new Active Fitness gym and general improvements to the remaining facilities. Stage one of the revamp involves the main pool.


-16 per cent. According to NPS benchmarks, companies with the most efficient growth engines operate at NPS efficiency ratings of 50 to 80 per cent. Any company or industry sector that has a negative NPS means that they are “creating more detractors than promoters [and] are unable to deliver profitable, sustainable growth, no matter how aggressively they expand.” Tirty operators took part in this inaugural


survey, with 159 sites and more than 19,000 members represented.


tone leisure to open second feel good site tom walker


Leisure trust Tone has begun building work on the second of its Feel Good Factory-branded ladies-only gym spaces. Based at Ivybridge Leisure Centre in Devon, the fitness and weight- loss centre will house equipment supplied by Shapemaster and Powertone, as well as the new range of Easytone machines. Te Ivybridge Feel Good Factory will have


its own entrance and reception that will separate it from the main facility. It will be targeted at females who are overweight and/ or who have limited mobility. Te centre follows on from the success of the


first Feel Good Factory at Blackbrook Pavilion in Somerset, which was launched as a pilot


Tone now plans to roll out its women-only concept


scheme in 2010. Te popularity of the concept has led Tone to draw up plans to roll out the model across the portfolio of centres which it operates on behalf of local authorities.


NEWS miserable nps score for sector


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