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Light Focus 14-15 April 2011 FieraMilano, Rho Congress Center, Libra and Sagittarius Room 10am to 1pm - 1.30pm to 6pm

The Professional Lighting Designers' Association, PLDA and the Italian Lighting Designers' Association, APIL - Associazione Professionisti dell'Illuminazione, will once again be staging an international Light Focus conference. This year's conference is a structured approach to continuing education for lighting designers and lighting architects, providing best-of-practice examples of lighting design projects.

The 2011 conference on “The Lighting Designer and New Technologies” is a structured approach to continuing education for lighting designers and lighting architects.

The Arbour 12-17 April 2011 Piazza San Fedele Opening hours: from 8pm-11pm

A project that magnifies light and demonstrates its core ability: to create new worlds, has been conceived for Euroluce 2011. The city of Milan had two well-defined hearts, which helped to shape its particular identify. The first was its Celtic heart, comprised of what is now the area around Piazza della Scala-Piazza San Fedele. The second was its much better-known Roman heart, comprised of what is now the area around the Pinacoteca Ambrosiana: the forum, the commercial, administrative and legal hub of the city. The aim of the project is to breathe life back into the first of these original nuclei, or city hearts, by turning Piazza San Fedele into a place that reverberates with its highly imaginative past.

“The Arbour” (CuoreBosco), is the title of this multimedia installation, conceived by Attilio Stocchi, a recreation of that ancient sacred grove, the “lucus”. In ancient times, a wood would be called a lucus when the light fell on it – becoming “a multitude of trees with religious meaning”. A sophisticated series of synchronised images, lights and sounds will create a locus in which the spectator will be taken through six episodes that will bring various times of the day back to life, from daybreak to night – to the sound of the dialogue between the common redstarts and the wagtails, the tap of the woodpecker followed by the jay, the battle between the thrush and the chaffinch families, closing with the hoots of an owl in a spangle of fireflies.

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Hall 11 Stand D35 & D39 With Universo LED it’s easy to make a project. It allows you to solve the lighting needs of any environment, even the irregular ones, starting from only one lighting point. You may chose from the various lighting bodies, distribute them also irregularly in the room, and set them so that they light up separately. Light up your creativity – Album systems were designed for this.

Axo Light, Hall 14 Stand E36 and E40

Thin, delicate, light: Balance, designed by Fritsch-associés, combines the shapes’ harmony and the balancing games with technological and eco-sustainable choices. In fact it is made of bamboo and steel, highly sustainable and recyclable materials. The name Balance was chosen because of its double meaning "balance and equilibrium". It refers to the Libra constellation, which in ancient Rome represented the equilibrium of nature and the divine; the counterweight between the good forces of day and light and the evil forces of the night’s darkness. The Balance floor lamp takes five dimmable white LED bars enclosed in an elegant aluminum section.


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