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Firing up Craig Thomas
Widening all our horizons
Welcome to the new-look Driving. Hopefully you’ll immediately see how
we’ve completely changed the look of the magazine. We’ve increased the pagination, moved to perfect binding (no more staples) and made the features easier to read by giving them more room to breathe. We think it’s brighter, more modern and more relevant. The magazine is called Driving, so
we feel very strongly that it should, to quote the famous Ronseal advert, do exactly what it says on the tin. That means the magazine should be about driving – the joy, the pain, the passion and the process. We believe Driving is a unique publication. Spend time in any well- stocked newsagent and you’ll see that there are lots of car magazines. Many of them are excellent reads: many more of them seem like niches in search of an audience. The one thing they have in common, though, is that they are car magazines. They’re about cars: they’re not about driving.
And perhaps that’s why our collective
daily experience of driving can sometimes be so frustrating. Although we Brits absolutely love our cars – sales figures for hot hatches, convertibles and performance cars bear that out – once we’ve passed our driving test, we tend to think that’s it, that’s all we need to know. We have no culture of seeing driving as a life-long skill that needs to be constantly improved and developed. That’s why Driving will unashamedly
be banging the drum for the cause of advanced driving, spreading the word about DIAmond courses and doing our bit to improve driving standards among British drivers. Increased road safety will still be key
to everything we do, but we also want to bring back some of the fun of driving. We want the magazine to appeal to people who drive not just to get from A to B, but also because they enjoy the act of driving itself. We want to open our readers’ eyes to all the possibilities of improving as a
driver, even sometimes trying something different away from congested roads and reconnecting with the sense of freedom we enjoyed when we first passed our test. We also want to keep you up to date with the issues that affect our lives as drivers. We’ve recently covered the case for winter tyres and the state of our roads: this month, we look at fuel prices and what we can do to save on the rising costs of motoring. Of course, the vehicles that most of
us drive are cars, so we will also cover as many of them as possible, from the most basic city cars to the most entertaining performance machines. We want to broaden your horizons in every possible way. We hope you like the new Driving.
Please tell us if you do – and also if you don’t. The magazine will continue to evolve over the months ahead and we’d like to pick up as many contented co- drivers as we can on that journey. So spread the word and remember to enjoy your Driving.
Next month... The future’s bright?
Driving gazes into its crystal ball and looks at the future of the car. Are hybrids the answer or just a stepping stone? Can electric cars meet all our expectations? Will technology make our in-car life easier, or just overload our senses? We’ll attempt to answer some of the questions that will exercise our minds in the coming years.
driving | April / May 2011
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