The Annual Liverpool Business Fair


The city’s Anglican Cathedral was the setting for the 2011 Liverpool Business Fair and MERSEY MAGAZINE went along to find out what benefit a small business like ours could derive from the event 60 companies each paid anything from £225 up to £1250 plus vat for the opportunity to offer their services to the many professional and entrepreneurial people who attended the Fair and there was certainly a heavy footfall during the two and a half hours we spent there Alongside the exhibitors stalls there were free marketing clinics and management advice forums as well as half a dozen seminars which took place over a four hour period.


The Fair was dominated by website design companies, suggesting to us that the approach we have taken to internet media publication is very much the way forward.


One of the organisers of the Fair, Kathy Haynes, was kind enough to spend some time with us and she explained the origins of the exhibition Kathy said, “We have been running the Business Fair in Liverpool for the last ten years .The idea behind it was to give companies the opportunity to come along and network with each other and promote their products and service to other businesses “As you have seen for yourself, it is also an opportunity to provide support and advice to newer and smaller businesses. People who have just started up in business or those who might be thinking of


doing just that, can obtain lots of help and advice from a number of companies which are exhibiting here today “There are also a number of workshops running throughout the day which will help and advise on many business issues” We were keen to find out what sort of feedback is generated from the exhibition and Kathy was quick to offer a very positive response. She said, “It has been very good. We have had reports of contracts actually being signed on the day and we have found that over a six to twelve month period following the Fairs, plenty of business has been generated from contacts which have been made on the day.


“Face to face contact on the day of the Fair quite often leads to regular phone and internet contact over a long period of time”.


The seminars appeared to be well supported with upwards of fifty different people keen to support each one and the Liverpool BA Business showcase was one which particularly caught our eye as ten businesses were invited to do a 60 second pitch about what they do to the rest of the audience. This was then followed by a further ten minutes of speed networking Looking around the exhibition hall, as well as the website and internet companies vying for attention, we also spotted such diverse businesses as The Chocolate Cel- lar and B&M Waste Services and also Wine Time At Scatchards and Insight2drive Limited.


One particular exhibitor caught our eye


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