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Setting the scene


Philips has joined forces with Hilding Anders to offer the ultimate in bedroom lighting.


The bedroom is no longer a room where we just sleep, but a space we enjoy round the clock; to relax, watch TV and pamper ourselves.


Hilding Anders and Philips have together developed a new and unique solution for the bedroom. Color Ambiance combines the deep know-how and quality of both companies in a new experience for the bedroom. ‘Research we have done shows that almost 80 per cent of people want to easily adjust the ambiance in their home for different occasions, yet almost 70 per cent feel that they are limited in their possibilities for doing so. Color Ambiance


delivers on these desires,’ explains Philip Doorduijn, general manager for Philips Consumer Luminaires.


The LED technology is similar to the technology used in Philips LivingColors, meaning that a consumer can set the colour by remote control. Users can create the best atmosphere for various moods and moments, from bright sunshine yellow, romantic red to soothing pale leaf green. Moods and colours are simply altered by touching the colour wheel on the intuitive remote control. The headboard combines the high quality of the Jensen headboards with advanced LED lighting from Philips. The remote


control gives easy access to many different colours, and can also be used to dim or switch off the light. With the remote control users can install three favorite lighting settings for specific moods and moments (the three options at the bottom of the remote control). ‘Both companies are innovators in their fields, Philips within lighting and Hilding Anders within beds. The combined approach brings consumers a new dimension of well-being into their bedrooms,’ says Anders Pålsson, CEO for Hilding Anders.


‘The inspiration for Color Ambiance was input/insights from consumers, who want


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