S M by Brian Welch
Destiny Resorts Solutions, based in Branson, Mo., is a 15-year-old resort services company with experience in the resort development and leisure properties industry. Services offered include resort consultancy, sales, marketing and guest relations services to new and existing properties, developers, resort owners associations and property management companies.
buyers of timeshare are looking for the best program with the most benefits at the lowest price,” Steve explained.
Destiny’s goal is to contract with as many weeks resorts as possible to reinvigorate that market segment...
Steve Drummond, president and founder of Destiny Resorts Solutions, a 24-year industry veteran and 28-year timeshare owner himself, tells us he has married various existing timeshare owner use benefits from several leading industry providers and developed the “Weeks Resort Upgrade Program” that offers weeks resorts creative ways to decrease annual owner defaults while establishing new revenue streams for the association, and adding real marketability to the resort’s reclaimed/defaulted or unsold intervals.
“Traditional weeks resorts have been very challenged over the past 30 years to find new ways to maintain revenue sources and offer more flexible creative use benefits to their owners and potential new buyers. The predominate reasons an owner defaults are change in vacation habits, diminished exchange performance of their week and lack of flexible use options. While the owners’ needs and habits have changed, the weeks timeshare they purchased 20 to 30 years ago has not. Likewise, potential new
18 Resort Trades’ Management & Operations
“One of the most attractive and important parts of this program is that it doesn’t cost the association or developer anything to participate and offer the program to its owners and potential new buyers, nor are owners obligated to participate. Additionally, it does not require a resort to change anything about its interaction with their owners or any of its day- to-day operations, staffing or reservations systems that are normally required
when affiliating with some other outside points-based systems.
“The Weeks Resort Upgrade Program actually pays the association for each owner or inbound exchange guest who participates in all or part of the program. The resort also gets paid when Destiny identifies a new buyer for an interval when that interval is married to the program.
“The Weeks Resort Upgrade Program is designed to work for all weeks timeshare associations and resorts, regardless of whether they are trying to sell defaulted inventory, or they just want to rejuvenate their owners by offering them an opportunity to enhance what they already own. For individual owners this program offers flexible use benefits and exchange options that would not normally be available to traditional timeshare weeks owners. Because of these unique benefits, owners who upgrade are recommitted to their timeshare and are less likely to default. And by marrying these benefits to defaulted/unsold inventory and offering
them at low purchase prices, these intervals can attract new timeshare buyers in a competitive marketplace,” Steve said.
He continues, “Timeshare owners want and need more control and flexibility from their timeshare ownership. Our Weeks Resort Upgrade Program gives them what they are looking for by breathing new life into their antiquated traditional week-for-week timeshare. Benefits of the program include nightly usage, split- week usage, multiple weeks use per year, a maintenance fee reimbursement program and in some cases no or reduced exchange fees plus much more. Resorts are finding that our program is the only viable, comprehensive, cost-effective program available that generates revenue for them, rejuvenates their owner base, and adds value and a competitive edge to any reclaimed/defaulted or unsold inventory the association or developer may have. Consumers looking to buy a timeshare are attracted to our contracted resorts inventory because of all the enhanced benefits our program offers when married to a timeshare interval, and the prices cannot be beat.”
“Destiny’s goal is to contract with as many weeks resorts as possible to reinvigorate that market segment, help associations retain their owners, generate much-needed revenue streams and introduce quality low-cost timeshare membership opportunities to as many new timeshare owners as possible. Throughout my 24 years in this business the percentage of qualified households in America that own timeshare has remained static at only 5 to 7 percent. We aim to change that by approaching potential buyers in a creative, no high- pressure respectful manner and show them how to own the most flexible, user friendly timeshare program available at very competitive prices,” Steve concluded.
www.destinyresorts.com
Destiny Resort Solutions offers ‘Weeks Upgrade’ program
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