Business Travel Market


NEW IDEAS FRESH KNOWLEDGE MEANINGFUL MEETINGS Business Travel Market News Issue 5, Spring 2011 Save the date – 22nd and 23rd June at Excel, London


PLATINUM SPONSOR


BTM goes from strength to strength


Now into its 3rd year, BTM has firmly established itself in the annual calendar as THE event for European business travel buyers. The VIP Hosted Buyer programme is one of the proven successes that has helped to differentiate Business Travel Market from all other events in the market place.


Using the sophisticated online appointments diary system the VIP Hosted Buyer programme guarantees sponsors and exhibitors alike, face to face meetings with pre-qualified, senior business travel buyers from Europe’s leading corporations. Detailed demographic data of all VIP Hosted Buyers is


available in advance so exhibitors can carefully select who they would like to meet according to their target market. The system also enables the Hosted Buyers to request meetings, all meetings are consensual, both parties must confirm the appointment in advance.


In 2010, 300 Hosted Buyers attended more than 2000 meetings. In 2011 BTM will be building on the success of previous events and expanding the VIP Hosted Buyer Programme to 500 participants, a significant increase on 2010 in terms of both the number of Hosted Buyers and meetings that will take place. Recruitment of the Hosted Buyers is already


under way with 25 groups confirmed from 15 countries including Spain, Italy, Germany, France, The Netherlands, Belgium, Finland, Denmark, Norway, Sweden, Switzerland, Poland, Ireland, Scotland and Russia.


This is excellent news for sponsors and exhibitors who last year enjoyed an average of 21+ pre-arranged meetings; 85% of which took place on time.


Loraine Holdcroft, VIP Hosted Buyer Programme Director said “The VIP Hosted Buyer programme has proved to be a great success ensuring that professional travel buyers and exhibitors alike


have meaningful and consensual meetings with the right contacts and decision makers. We continue to gain more and more support from European travel associations and professional bodies who see BTM as time well spent for their members.


Our rigorous qualification process ensures that all Hosted Buyers are the key decision makers and travel experts from within their corporations.


The Hosted Buyers value the format, they choose who they want to meet at a good time of year just before the RFP season in the Autumn.”


Why do Hosted Buyers attend BTM?


Pre-qualified buyers with sizeable budgets are invited to attend the event on a complimentary basis (Hosted Buyers receive flights, accommodation, ground transportation and access to all conference sessions and social functions) in return for attending a


minimum of 6 meetings with major travel suppliers with whom they choose to meet.


Hosted Buyers plan their time at BTM around the conference sessions they have selected, the meetings they have pre-arranged, as well as the various networking events.


Quote from Sophie van Haute, BATM (Belgian Association of Travel Managers)


“All the BATM delegates have been pleased with the superb organization, the excellent workshops and the contacts/meetings with the exhibitors. It was a real success!”


The buyers appreciate this mix and especially as it comes at no cost either to them or their organisations - except for their time!


2010 VIP Hosted Buyer Programme key stats:


• 300 buyers from 20 countries


• 21 meetings on average per Exhibitor


• 60% with travel budgets from 5million - 100million+


Quote from Yuri Sarapkin, Russian Business Travel Agencies Association


“The event has again proved to be the most challenging, large benchmark trade show. We are sure that BTM is a must attend conference and exhibition for business travel professionals.”


For more information on the VIP Hosted Programme or if you are interested in hosting a group please go to www.businesstravelmarket.co.uk or contact loraine@businesstravelmarket.co.uk


For more information please visit www.businesstravelmarket.co.uk or call T: +44 (0) 20 7239 4922


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