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MEET: Denny and Dazzle by Susan Morrow of www.lynwood-jewellery.co.uk


Anyone who has watched the TV show, Mary Queen of Shops, will have heard of the episode, ‘Under the Moon’, which looked at the handmade interiors shop ‘37 Old London Road’ (formally, Under the Moon). It was voted the most favourite episode of all of the shows from the last series and you will know why that is if you watched it, because the two stars, Denny and Dazzle were utterly charming.


I have been lucky enough to talk with one of those stars, Denny, who told me a little about her life, philosophy and working with the formidable, yet lovely, Mary Portas.


Did you have another career before you decided to open your shop? I was a teacher with senior management responsibilities, but the more time I spent in the job, the more I realised that it was too constraining for me and the job itself had lost the creativity that it had in the earlier days. My husband, Dazzle, was a trained plumber and had managed factories. At the time, Dazzle was also managing an antiques shop.


The idea to move into interiors came out of a search for a wrought iron bed. We couldn’t find one suitable, so we decided that we would make it ourselves and it seemed like a good idea to then start selling them in our own shop.


86 | ukhandmade | Winter 2010


I gave up teaching at this point to help run the shop. However, after a few years, when the recession started, we found our business affected due to our suppliers being poached by larger chain stores and cheap imports being brought into the country.


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