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BUSINESS: How to Create Your Own Advertising Materials


by Clare Freemantle of www.etsy.com/shop/ClareBears There are many quick and simple ways of creating effective marketing materials from your product images and many excellent graphic designers in the handmade community who will make banners and adverts for you. But if you can’t afford this and like to change your images regularly then some simple instructions can help you make them quickly and easily.


great free packages available; the two most commonly used are Paint.net and The GNU Image Manipulation Programme (or GIMP for short). Both programmes can be used for most photo editing and resizing projects; just click on the ‘download’ links and follow the instructions on screen to add these to your computer.


The first step is to choose the right tools for the job. Most people have heard of Adobe Photoshop and it is probably one of the best pieces of software you can use. However, it is a very powerful and expensive software package that is perhaps beyond the budget of most people who aren’t going to use all of the fancy features it provides. Instead, it may be better to opt for some of the


22 | ukhandmade | Winter 2010


The instructions which follow are for Paint.net, many people also like Picassa for editing their images but this is limited in terms of adding text and further details.


To begin with, select an image to make into a banner or advert. It is best to pick a large image with high resolution (use a camera which produces pictures which have more than 2000 x 2000 pixels square to allow lots of room for cropping).


image 1 The example image is taken on a sunny windowsill and requires a lot of cropping to get the desired effect. To make a banner, using a standard banner size such as 100 x 920 pixels, pick the part of the image which is to be used for the banner design, in the example this will be the bear’s face.


To crop, select an area of the image (the selection tool is circled in the top left hand corner of the toolbox in image 2). At this point it does not matter what size the selection area


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