SERVICES
Trend statement The future of hair care
Dr. Frauke Neuser, Principal Scientist Hair Care, Procter & Gamble, London
The future hair care market will be strongly characterised by three prin- cipal scientific aspects. Firstly we will observe the emergence of gen- uine, individually tailored product formulations offering benefits for dif- ferent types of hair. Where at one time the same active ingredient would be used in different concen- trations, today specifically tailored surfactants, polymers, silicones etc. interact with coloured or uncoloured hair, and make thin hair easier to
comb, without making it heavy. A constant flow of new an- alytical methods mean that we can examine the surface of individual hairs down to the nanometer scale, follow in situ the interaction of the active substances and the hair, and model these events in 3D. A second rapidly growing area of research in hair care con- cerns a better understanding of biological processes and their influence on hair growth and on the properties of the hair. Genomics, Proteomics etc. – subjects that, because of cost, were once restricted to the pharmaceutical indus- try and later found their way into skin care industry – are now used in hair care research. If we understand how and why certain genetic “switches“ are activated, for instance
the ones which cause hair to turn grey, might we be able to delay or slow down their action? Not a new trend, but a subject of constant and increased concern is sustainability. All of the big companies in our business have set out their visions and strategies for the fu- ture. Although numerous consumers still request the use of mainly natural ingredients the actual focus is often less of a marketing headline. Life Cycle Assessments (LCA) point out effective ways of minimising the impact of hair care products on the environment.
Flow cell microscopy allows in-situ analysis of substrate/product interaction
PREVIEW March 2011 Product development
Lucille Gauthier-Braud, stylist at Peclers Paris, tells us which will be the most important trends in colour cosmetics
Plus +++ Current fragrance trends +++ In-Cosmetics preview +++ Cosmoprof Preview +++
COSSMA 3/2011 is published on March 8th 2011 50 COSSMA 1-2I2011
High speed product development of colour cosmetics
Focus: Colour Cosmetics
photo: M-Real
photo: Procter & Gamble
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52