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NEW APPOINTMENTS STRENGTHEN OPTIVITE Optivite, one of Britain’s foremost animal nutrition companies, has strengthened its team by making five new appointments. Simon Knowles has been appointed as


national sales manager responsible for the sales and marketing of the Optivite range of feed additives and biosecurity products. Simon studied at Myerscough College,


with further studies with the Chartered Institute of Marketing, and has had an extensive career spanning both the human and animal feed market. He has a sound understanding of animal production systems across all species and a good knowledge of biosecurity, food production processes and the requirements of consumers, retailers and farmers. He has recently been involved in developing and marketing


products focussed on animal health through supporting the immune system. These have proven very effective in increasing performance and helping in dealing with difficult virus and bacterial disease challenges. Mike Duxbury has been appointed national business manager


pig and poultry home mix. Mike’s role is to develop the business within the home mix market and is looking to focus on Optivite’s Genex brand and grow the Optomega portfolio. Mike previously worked at BOCM Pauls as


a livestock specialist and at Cotswold Pigs. He has a degree in Farm Business and Livestock Management and in 1998 was awarded National Pig Man of the Year by NPD. In 2004 Mike won a


communications award for ‘Outstanding Contribution to Blind People’ for the development of the mobile speaking phone. Ellie Harrison has joined Optivite as


Assistant Nutritionist. In her role Ellie will give support in areas including product and feed formulation services to customers. She will also be involved in quality control and providing technical support to other staff. Ellie graduated from Newcastle University with a degree in Animal Science. Jackie Hill has joined Optivite as export registration co-ordinator. Jackie will monitor regulatory submissions and renewals and


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coordinate documentation and assemble registration and renewal dossiers. Prior to joining Optivite Jackie worked with Wyeth and Abbott Laboratories and she has a BSc in Pharmacy. Diane Howard has been appointed Organic Sales Manager at


Vitrition, Optivite’s organic feed business, which operates the longest established dedicated organic feed mill in the UK. Diane’s role will be promoting animal feed within the organic sector making customers and potential customers aware of the quality, cost effectiveness and efficiency of the products. Diane has experience within the organic feed sector.


NEW FEED APPOINTMENT Matthew Noble has been appointed area business manager for the North of England and Scotland by Newmarket-based feed supplements manufacturer, Ufac-UK. A nutritionally-trained ruminant sales


specialist, with many years’ experience, he will be dealing, predominantly, with the trade but will also be providing on-farm advice and support. Having gained his HND in farm management, he went on to


gain further management qualifications through the Open University Business School, before working for a number of regional feed companies developing new business. He then became a self-employed adviser and ruminant nutritionist.


IFFO APPOINTS ANDREW MALLISON TO SUCCEED JONATHAN SHEPHERD AS DIRECTOR GENERAL Andrew Mallison has been appointed to succeed Jonathan Shepherd as Director General of the International Fishmeal and Fish Oil Organisation, IFFO. Mr Mallison joins IFFO from the Marine Stewardship Council (MSC) where he has been Director of Standards & Licensing since 2009. Before that he spent 13 years with leading food retailer, Marks & Spencer plc (M&S), as Technical Manager with responsibility for procurement and sustainability strategy for all seafood sourced globally. Mallison will join IFFO on May 9th


this year and will direct the global


trade organisation jointly with Shepherd until the latter retires on 31st Dec 2011 after seven years in the post.


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