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WILLIAM B. ROUSE William B. Rouse, Ph.D., is the executive director of the Tennenbaum Institute at the Georgia Institute of Technology. He also is a professor in the university’s College of Computing and School of Industrial and Systems Engineering. He has served as chair of the Committee on Human Factors of the National Research Council and as a member of the U.S. Air Force Scientific Advisory Board and the Department of Defense Senior Advisory Group on Modeling and Simulation. Rouse has received the Joseph Wohl Outstanding Career Award and the Norbert Wiener Award from the IEEE Systems, Man, and Cybernetics Society. He is a member of the National Academy of Engineering and a fellow of IEEE, INCOSE, INFORMS and HFES. He has written extensively, including the recent book People and Organizations: Explorations of Human- Centered Design, and he is editor of Enterprise Transformation: Understanding and Enabling Fundamental Change and various other publications.


MICHAEL OLIFF Michael Oliff is the author of the recently published book, Transformation in the Age of Turbulence. Oliff was formerly a professor and the director of the School of Management at the University of Texas at Dallas, a professor and the director of IMD (International Management Institute) in Switzerland, and a research and international fellow at the University of South Carolina. He is now semi-retired and consults with blue chip companies like Coca-Cola and Verizon. He also is the founder and president of The Phoenix Performance Group and a distinguished fellow with the World Productivity Council.


L. CELESTE BOTTORFF L. Celeste Bottorff is responsible for building the strategic corporate reputation framework for Coca-Cola North America. She helps design and communicate the company’s vision for showing consumers that Coca-Cola can make a positive difference in their lives. Bottorff formerly served as senior vice president of AHL Services, where she developed strategies resulting in the transformation of the company to a profitable $970 million public company. As a marketing and technology strategist at McKinsey & Co., she helped clients hone in on strategic imperatives and build game-changing business plans that resulted in successful achievement of business goals. Bottorff also served as marketing director at the Atlanta Journal-Constitution and director of global planning for Holiday Inn Worldwide/Intercontinental Hotels. She holds a master’s degree from the University of Virginia’s Darden School of Business.


HANK SINCLAIR As co-founder and CEO of Sinclair Group since 1997, Hank Sinclair has a reputation for consistently enabling clients to achieve exceptional improvement in manufacturing performance. Under his leadership, the company has grown in diversity of offerings and distinct domestic and international recognition for proven quality results. He’s also been involved in numerous engagements ranging from very large acquisitions and transformation projects to global operational excellence implementation for multinational manufacturing clients. Sinclair’s 30 years in chemical manufacturing included a wide range of leadership roles and geographical locations for one of the world’s largest chemical companies. His previous roles include global director of reliability and maintenance as well as global manufacturing and technology director for Polyurethanes Businesses for Dow Chemical. Gradually, however, Sinclair developed and then leveraged his deep domain expertise in a variety of areas including strategic planning, mergers and acquisitions, all aspects of manufacturing operations, and organizational leadership and development. He has a bachelor’s degree in chemical engineering from Louisiana Tech University and has expertise in strategic planning, mergers and acquisitions, all aspects of manufacturing operations, and organizational leadership and development.


4 THE CENTER FOR ENTERPRISE TRANSFORMATION CONFERENCE


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