Northeast where, he says, these options were not as prevalent. Of course, it is the very convenience of bottled water


that leads to its purchase. After all, toting around a reusable bottle is not always a viable option. Vapur’s “Anti-Bottle” addresses that issue. Brent Reinke is managing director and co-founder of Vapur, a Westlake Village, CA-based company that produces foldable, reusable water bottles that can be rolled, folded or flattened for easy transport.


What drives demand Reinke says the demand for alternatives to plastic water bottles is decidedly on the rise. This has primarily been fueled by an increased awareness of the environmental impact of single-use bottles. In addition, he notes: “They have also become a fashion statement that tells people, ‘I’m an active person who cares about the planet.’” The recession has also been a contributing factor as


people realize the cost savings afforded by tap water. Much-publicized health risks have also been a strong


EARTHLUST


factor in driving sales of reusables. “Almost everyone we talk to is concerned about the materials used to make plastic water bottles,” says Reinke. BPA is perhaps the most talked-about concern. BPA, or bisphenol-A, is a chemical found in many types of plastics that has been linked to a range of negative health effects. Today, disposable water bottles don’t contain BPA, says Reinke. Polyethylene terephthalate (PET) is another controversial substance often used


in the manufacture of single-use bottles. Even as consumers look for alternatives


to disposal plastic bottled water, they can be challenged to find the same convenience and features that they’ve become accustomed to while navigating the often dizzying claims and counterclaims about risks that may be associated with reusable options. Some reusable options are not


completely off the hook either when it comes to health issues. Dianne Martz is with Sustainable Life Solutions, a retailer of sustainable living products, including reusable bottles, in Bolton, MA. “Consumers like the notion of reusable, but many don’t know the factors to consider when selecting a reusable bottle,” says Martz. “Many don’t realize that


there is a difference KIDS KONSERVE EARTHLUST


between aluminum and stainless steel and that aluminum bottles are


132 Winter 2011 n GREENRetailer GREENRetailerMag.com


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