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Whitegoods. In the end though, the absolute highlight of my career is my staff: they are all brilliant. Corny perhaps, but true.


QHow did Alliance Lighting come about?


Through osmosis! I met Mark DeVries at Frankfurt in 2008. His company (Interlux) became our distributor in the US and partnered us in achieving our ETL (similar to UL) approvals. They have been amazing. Mark and I developed a close working relationship, and ultimately a great friendship. We talked a lot about closer collaboration and at Frankfurt 2010 we shook hands on a partnership in Whitegoods. Mark brings an incredibly shrewd business approach to offset my slightly perfectionist design approach. It’s a great formula. Mark also runs a very successful company called Alliance Lighting in the US, which represents various manufacturers in the Washington and Baltimore areas. Talking things through we realised two things: 1) Several really great manufacturers he was representing had no representation in theUK. 2) Many of his clients were working on projects here in the UK and were struggling to get decent support for their schemes on the ground here. Alliance Lighting was born in the UK.


Q What's your favourite piece of lighting equipment and why?


Contact


Alliance Lighting UK 020 7923 0509 www.alliancelighting.co.uk Mindseye 020 7923 0508 www.mindseye3d.com Whitegoods 020 7241 2032 www.whitegoods.com


On a personal level, I have always loved crown silver GLS lamps. When I was younger and used to rent a room or flat, they were indispensible. You can walk in to a typical rental space with a single flex hanging with no shade and instantly create a decent quality of light by fitting a crown silver and creating an indirect lit space. It’s hard to find them in bayonet cap though, so I still have a stash! Now, on professionally, it’s almost as simple: a T5 fluorescent tube. It’s cheap, economical, far more sustainable in real terms than LED right now, and it’s so incredibly versatile. The dark spot at the cathode end is annoying, but we all have our foibles I guess.


QWhat project would you have loved to work on and why?


Anything by Tadao Ando. He is a genius, and working with him would be a life enhancing experience I suspect.


QWhat's next for Douglas James? Getting it done.


www.a1lightingmagazine.com 31


A1


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