CHARITY
The Tiger Woods Foundation provides
educational opportunities for youth worldwide.
Considering the difficult economic climate in the past few years, it’s become an even bigger focus now, with the TOUR creating a new charitable strategy and slogan in 2009: “Together, anything’s possible”. “We have over 2,000 charities that
receive benefits one way or another on the PGA TOUR,” Commissioner Tim Finchem said. “Given the circumstances, given the difficulties, we’re cautiously optimistic, and we have to be pleased.” Those who have partnered with the
TOUR and benefit from its charitable efforts certainly are. At every tournament, dozens of organizations receive funds that go a long way toward helping them assist those in need. It’s not only the charities that get rewarded, though. “One of the beautiful things about
professional golf and the PGA TOUR is you get to work with great charities and give back to great organizations as part of the event,” said Eric Baldwin, championship director for the Deutsche Bank Championship, held at TPC Boston in Norton, MA. “The event is great in
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and of itself, but that additional takeaway of going to the various organizations that we’re able to contribute and give back to throughout the year... it’s why you’re in this business.” Part of the PGA TOUR’s new initiative
is working with its players in helping get the word out about charitable causes they are involved in. Many TOUR members have their own foundations, and many more have causes dear to them, like Padraig Harrington’s involvement with the Special Olympics. Since its debut in 2003, the Deutsche
Bank Championship has had the Tiger Woods Foundation as its primary charitable beneficiary, and the tournament’s financial support has helped Woods and his foundation open two learning centers for children. “They’ve been a great partner of ours
over the years,” Woods said. “They are instrumental in us building our learning center out in California and then supporting what we’re doing in [Washington,] D.C., as well as the local charities.”
The Hole in the Wall Gang Camp provides outreach to children with serious illnesses.
Baldwin estimates that between 80
and 85 charities receive funds each year from the Deutsche Bank Championship, which raised more than $2.5 million for charity in 2010 and has generated more than $19.5 million in eight years. Because of the affiliation with the Tiger Woods Foundation and its mission, Baldwin says an effort is always made to find area organizations that also work with children, such as the YMCA, summer camps, and junior golf interests, including The First Tee. Many times, the relationship is more
than simply a check delivery to a charity. In the Deutsche Bank Championship’s case, YMCA employees and volunteers staff the tournament’s Kids Village for the entire week and also take a leadership role in providing child care for those playing in the tournament. “We do hear from people who say,
‘Here’s our organization, we’d like some money,’ ” Baldwin said. “But what we also try to do is work with organizations that can benefit the championship, so it’s kind of a partnership.”
PGA TOUR OFFICIAL ANNUAL 2011 285
© CHRIS CONDON/PGA
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