Pelham - Windham News 6 - January 28, 2011
High School and Community Development Department Working Together
by Barbara O’Brien Windham Community Development Director
Laura Scott is partnering with Windham High School teacher Peg Landry in developing a program that is intended to benefit both students and area businesses. Since Scott took over the job of Community
Development Director, a new position established about a year and a half ago, she has repeatedly made conscientious efforts to reach out to all segments of the community. The partnership she is encouraging between local businesses and students is only one of many such attempts. Landry teaches Business Education and Computer Applications courses at Windham High. Prior to joining the high school staff, she was the president of a marketing communications firm that provides strategic marketing services. She has over 25 years experience in the corporate business world and holds a Master of Science Degree in Business Education and Computer Technology from Southern New Hampshire University (SNHU). Landry also completed her Master of Business Administration Degree from SNHU. Windham High School’s Principles of Marketing
Class was developed to provide students with some “real life” experience and Scott says she is hoping to help expand that effort. Scott got the collaboration underway by contacting several local businesses that she felt had already exhibited a commitment to the community and whose occupations would also, likely, interest students. Starting with the new semester, students enrolled in the Principles of Marketing class will spend time working directly with business owners, helping to develop a comprehensive marketing
plan for each of these businesses. According to Scott, the following local businesses are participating in the program: • Woof Woof Doggie Day Care, an enterprise that not only provides canine day care, but also offers puppy play groups and dog training;
• Breath of Sun, which is a cooperative business focusing on holistic practices, such as Yoga, Pilates, Jazzercise, and Reiki;
In addition, the FIRST Robotics Team at Windham High School will also be part of the marketing project. Scott explained that there would be three
• Windham Orthodontics and • The Windham Police Department •
challenges that students will have to navigate, using a format based on the TV show The Apprentice. These challenges involve the following: •
Challenge #1: Students will create a marketing brochure or flyer with the assigned business owner;
Challenge #2: Students will develop a promotional campaign with the same business owner, such as a coupon program, raffle, special sales event, etc.;
Challenge #3: Students will create an IMovie TV commercial with the same business owner.
Projects will also include students developing a marketing plan for each business, containing the following aspects: • •
Industry research; Description of product or service;
• Identifying target markets;
Identifying value proposition and differentiation;
Describing current marketing initiatives; and
Proposing new marketing opportunities Scott said that business owners are being required to attend several classes at Windham High School, in order to have firsthand interactions with students. These classes include the following: • Monday, January 31 – Introduction of business owners and student marketing team;
• Monday, February 28- Challenge #1 presentation and progress report on final marketing plan
• Monday, March 21 – Challenge #2 Presentation and updated progress report on final marketing plan
• Monday, May 2 – Challenge #3 Presentation and updated progress report on final marketing plan
• Monday, June 6 – Final Presentation on marketing plan
According to Landry, the Business Education
Program at Windham High School has made substantial strides this year by establishing an alliance with the Windham business community, thereby providing extended learning opportunities to students, as well as initiating strategies for improving and enhancing student achievement. The program offers a series of modules that are being integrated with existing Accounting, Personal Finance, International Business,
Entrepreneurship, and Marketing courses. Last semester, students who were enrolled
in Accounting and Personal Finance courses participated in an interactive discussion forum with local CPAs and financial management experts. The panel of professionals discussed a variety of topics from the world of finance and provided students with valuable insight into this fast-growing field. Last semester, Business Management and Entrepreneurship students were also presented with a second group of local business leaders who, collectively, made up a “Shark Tank Venture Capital Team,” providing budding young entrepreneurs with “brutally honest feedback,” during a series of classroom business plan presentations, Landry said. Landry expressed her gratitude to Scott and participating local businesses for their time and effort. “We extend our appreciation to all of this year’s participating businesses and organizations for helping us to pioneer this groundbreaking program and for reaching out to our Windham High School future business leaders,” she said. “I think this collaboration is a great example of
how everyone working together – the Police and Community Development Departments, local businesses, and Windham High School - makes a stronger community, and a better Windham,” Scott said. “The students will gain real-life experience, the business/municipal partners can give back to the community, and lasting partnerships will be created,” she said. Anyone who would like further information on the program can contact Laura Scott at 432- 3806 or Peg Landry at Windham High School at 537-2400.
Pelham VFW/Ladies Auxiliary Theme Dinner ‘Rocks Around the Clock’
Gary and Mary Harrington, Evelyn Dawson, Diane Sweeney, Dot Hill, and Sue Phaneuf
Chow line Ladies Auxiliary President Rita McCabe and Rita Daigle
by Robyn Hatch The John H. Hargreaves Memorial Post 10722
Pelham VFW and Ladies Auxiliary started up their successful monthly theme dinners, which are held to the public. This month’s theme was “the ‘50s,” complete with a rocking Elvis, records, poodle skirts, and rolled-up pants. Guests enthusiastically came dressed in ‘50s garb, listened to classic ‘50s music, and enjoyed various homemade stews, breads, drinks, and dessert. A root-beer float and soda shop added to the authenticity. Guests’ costumes were judged, and winners were able to get a free chance for the 50/50 raffle.
Connie Lenseigne, Fran and Ray Walsh, and George Savines enjoy their home-cooked meals
Madeline and Jorg Drevside, and Lisa, Joey, Tyler, and Heidi Richard
Eight-week-old Mason Richard
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A melody of songs from the hit play Annie was sung by Molly McAlpin, Kayla Joyce, and Emma Joanis
As the curtain closes on Windham on Broadway, WAG has
already begun to discuss their next performance. And like Windham on Broadway, WAG will continue to not only enrich the lives of those who attend their performances, they will also provide Windham a venue for all to unite.
Donna Cook; Herb Currier, 97; Ed Richard; Frank Silva; and Dick Glance
Broadway - continued from front page
Combined Over 30 Years of Experience
CareCredit as a payment option.
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