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/// ON TOUR


PHOTO: DENNIS HO


LESS THAN JAKE Reveals Key to Longevity


| by Jayson Bussa B


ACK IN THE DAY, Less Than Jake trombonist Buddy Schaub would hang out with his bandmates and help reply to fan mail


We’re talking snail mail. I know – OMG,


right? Coming up on two decades later, the


boys in this fun-loving, nationally acclaimed ska outfit are still keeping in direct contact with its fan base, just by different means. “We answer all of our


“There is no crazy secret formula [for


longevity], but there is definitely some amount of luck involved,” Schaub said. “Basically, the way I see it, we’ve been just the type of band that stays on the road our entire career, which keeps us in the public eye. Some bands take those breaks and it takes them out of it for a little bit.” After eight studio al-


own e-mail and we run our own Facebook and we’ve just kind of jumped on all that early,” Schaub said. “We were really quick to get an e-mail list or fan mail list going … I think that’s really important to people when they maybe get a response straight from us on Facebook or MySpace.” And perhaps it’s that pure and genuine


LESS THAN JAKE wsg The SuperVillians and Off With Their Heads Intersection, Grand Rapids Feb. 7, 6:30 p.m. $16.50 in advance, $18 day of show sectionlive.com, (616) 451-8232


bums and stints with eight record labels, one might think all that jazz has be- come old hat for Less Than Jake. Schaub disagreed, say- ing along the way, the band has been dumb-founded by every monument along its 18-year path. “I feel like with some


appreciation to its fans that has kept Less Than Jake relevant since its initial commer- cial success in 1996 when it joined Capital Records. Another factor Schaub attributes to the


band’s longevity is a relentless tour sched- ule, which will see the boys roll through the Intersection on Feb. 7, joined by The SuperVillian and Off With Their Heads.


of the younger bands, they feel entitled to things a lot earlier,” he said. “They’ll get big quickly and then expect some things. It’s the opposite for us. I remember when we first put our music on CD – a 7-inch – I was just like ‘Oh my gosh, we’ve made it.’” With an album in the works, the band


did release a fun EP in Oct. of 2010, dubbed TV/EP – a compilation of television theme songs and commercial jingles with that good ol’ fashioned LTJ twist to them. n


REVUEWM.COM | FEBRUARY 2011 | 45


SCENE |SOUNDS | SIGHTS | DINING | SCHEDULE


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