jewellery Page 116


Cornish charm


Paul Hughes spoke to Sea Gems’ managing director Marcus Price about the company’s ranges and the infl uence of Cornwall’s majestic landscape and heritage on its jewellery


jewellery manufacturer Sea Gems. Managing director Marcus Price explains, “Cornwall plays a big part in everything we do. We’re surrounded by nature and beautiful landscape - You can’t help but be inspired by it. “I was born in Cornwall and


T


enjoy living here very much - the whole family take part in the surfi ng, diving fi shing, kayaking and all the other activities you can do on the coast. “It has a big impact on company culture. None of us have a major commute to work and there’s none of the stress you get working in a large city - our offi ces are a couple of minutes’ walk from the beach!” Founded by Tony Price 40


years ago, son Marcus Price now holds the reins. Six years ago the company moved to new purpose- built premises in Penzance. “It was one of the best moves we ever made,” explains Marcus. “It worked out very well for us. We have our own warehouse and plenty of space to expand.” T e strength of Sea Gems is in its designs - renowned for its stylish, beautiful silver jewellery and design-led gift collections,


he scenery of Cornwall is arguably the most spectacular in the UK. T e rugged cliff s, rolling waves and sandy beaches attract millions to the South West every year. One company infused with local


culture and Cornish to the core is designer


the company exports worldwide. Sea Gems’


location in one of the most remote corners of the UK (barely 10 miles from Land’s End) is mitigated by a team of sales agents and reps covering the whole of the UK. T is allows the team to concentrate on the business of designing, importing and dealing with customers. “We’re very proud of our staff ,” says Marcus. “T ey play a vital role. Customer service is very important to us and it is always great to get good feedback.” For over 30 years, the company’s jewellery has been manufactured in T e Far East. “We have a great relationship with suppliers over there,” says Marcus. “T ey are very much part of the team.


“T ey understand our design ethos and produce the quality that


we require. Plus, they are easy to deal with and value their staff as much as we do ours. T ey also have the cutting edge technology needed to produce high-end jewellery.” Sea Gems’ main contemporary brand is Pure Origins - a unique and stylish range of inspirational Sterling Silver jewellery. T e signature style of the label is balanced, harmonious, free form shapes with an affi nity to nature, with elements of ocean and earth, botanically inspired fl owers, hibiscus, frangipani, daises and leaves. T is contemporary range is described as upbeat, feel good


jewellery - dynamic creations that aim to capture and inspire the wearer. T e range is supplied in attractive turquoise and white packaging with dramatic point of sale. T e company’s other ranges include the Celtic Lands collection, which translates ancient Celtic art into beautiful jewellery. “In Cornwall there are Celtic relics everywhere you look,” explains Marcus. “T is infl uences the way we think.”


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134