Cover Feature


www.thedesignermagazine.com


29


Above: Silver cigar box


DESIGNER: HOW HAVE CONSUMER DESIGN TASTES CHANGED IN YOUR OPINION? IS THERE A MORE SOPHISTICATED UNDERSTANDING OF DESIGN STYLES AND DESIGN QUALITY TODAY THAN THERE WAS, SAY, 10 OR 20 YEARS AGO? REDMAN: There are leaders in society and followers. It is our duty to lead in terms of design and craftsmanship. I do not see turn- key solution interiors as sophisticated as they are, by their very nature, generic at best and bland at worst. Education is the way to determine style


and when you engage the consumer in terms of the skills they genuinely are interested. Our methodology is to study the culture and society we are addressing and design accordingly.


Design is a humane process and Le


Corbusier - who was the forefront of architectural design - was a great humanist and interested in the society he was designing for.


DESIGNER: WHAT ARE YOUR PLANS FOR THE FUTURE – BOTH IN TERMS OF THE WAY YOUR STUDIO IS DEVELOPING ITS BUSINESS AND ALSO HOW YOU WISH TO MOVE AHEAD INDIVIDUALLY AS A DESIGNER? REDMAN: The future for our studio is to be a creative hub for talented craftsmen and women as well as premium quality manufacturers as our suppliers. We will have teams of applied artists and design will be our focus for the 21st Century placing craft skills back into a society that


has become commoditised and too ‘brand- focussed’ with poor quality mass production. Marketing is important but must be equal to the quality of the product, not simply replacing quality and dumbing down artistic ability. Craftmanship is fundamental to society.


Individually, I would like to educate


myself and then others with mans ability to make beautiful creative objects which are a legacy for the investor. designer


David Redman www.davidredman.com


Above: Amethyst enamelled sterling silver and gold presentation plate


Below: Glass fragrance bottles


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