PARKING TODAY P.O. Box 66515
Los Angeles, CA 90066 DELIVERIES
12228 Venice Boulevard, #541 Los Angeles, CA 90066
PHONE
310.390.5277 FAX
310.390.4777 EDITOR & PUBLISHER
JOHN VAN HORN extension 2
jvh@parkingtoday.com SALES MANAGER
MARCY SPARROW extension 3
marcy@parkingtoday.com ART DIRECTOR
SHELLY BROWN extension 5
artdept@bricepac.com GRAPHIC DESIGN
RADUNTY HERMIDA
rad@bricepac.com
CIRCULATION
PAT RESTIVO extension 0
pat@parkingtoday.com CLASSIFIEDS / MARKETPLACE
SANDRAWATSON extension 4
sandra@parkingtoday.com
RESEARCH ASSISTANT JOYCE NEWMAN extension 7
joyce@bricepac.com
ACCOUNTING SUE RESTIVO extension 6
sue@parkingtoday.com DIRECTOR OF
OPERATIONS, BRICEPAC
ANDY VAN HORN extension 1
andy@bricepac.com www.parkingtoday.com
Parking Today is a Bricepac company
PARKING TODAY is circulated free of charge to those who have an interest in the parking industry. In order to facilitate delivery, readers outside North America are charged $60. Post Office receipt available upon request. Single copy price $15.
Manuscripts, articles, photographs, artwork, product releases and all contributed materials are welcomed by PARKING TODAY; however submissions are subject to editing. Advertisers and advertising agencies assume liability for all content (including text, representations and illustrations of advertisements printed and also any and all claims made against the publisher.
Publisher’s sole responsibility for error in advertising content extends to correction in the succeeding issue.
PARKING TODAY (ISSN: 10955062) is published monthly by Bricepac, Inc., 12228 Venice Boulevard, #541, Los Angeles, California 90066. Periodicals postage paid at Los Angeles, CA and additional mailing offices.
POSTMASTER: Send address changes to PARKING TODAY, P.O. Box 66515, Los Angeles, CA 90066 In Canada to Station A, PO Box 54, Windsor, ON N9A 6J5. Publications Agreement Number 40826055. ©2009, Bricepac, Inc.
REGULAR FEATURES
Point of View ..................................................................................................6 People in Parking ............................................................................................8 New Products................................................................................................32 PT the Auditor ..............................................................................................42 PT Blog ........................................................................................................44 Advertisers Index ........................................................................................45 Marketplace ..................................................................................................46 Dealers, Installers & Suppliers ....................................................................48 Upcoming Events ........................................................................................50
PARKING TODAY volume 14 number 12 DECEMBER 2009 FEATURES 18 It’s Not Just About Parking Cars
20 Cyberspace Changing the Business of Valet Parking
22 Checking Under the Hood oOfYour Transportation System
25 Leasing Smart! 26 The Boring TruthAbout Being the Best 28 Technology and Towing?Why Not? 30 Nobody Likes the Parking Guy 34 Environmental Cleaning of Parking Garages 38 Amateur Parker: Losing My Mind, and My Car
Leasing Smart! . . . . .Page 25
Cover: Reggie Oronoz in the Valet relay event at the NVPA’s Valet Olympics – Pictures courtesy Elisabet Harth
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