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‘And the dollars will take care of themselves ...’ from Page 33


five a day. Simply paying attention can correct most of the problems. The problem, I think, is that in


large garages that collect millions of dollars annually, no one really pays attention to the “pennies.” The owner sees large deposits in their account each month, and the operator feels that close supervision isn’t warranted because the numbers are consistent with


the garage activity. But if there are “little” issues like


those above, who is to say there aren’t large underlying problems? Take care of the pennies, and the dollars will take care of themselves. And off this subject: Two major


garages opened up down the street from a facility I audit. They are draining away business from my garage. They


had installed pay-on-foot equipment in those garages and quite successful- ly. My owner was concerned that his patrons couldn’t run POF equipment. Obviously, he was wrong because the same people were parking in the new garages that used to park in his. I am recommending we install


that equipment in this garage. It will mean we can transfer 15 employees, saving their salaries. We might not be able to have quite the traffic we did before, but we can make up the bottomline through the use ofmod- ern technology.


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Secondary Auto- LeaseMarketplace Could Be Shoppers’ Biggest Pay-Pal


for Credit LeaseTrader.com estimates that


more than 50% of car-lease shoppers today are not qualifying for a tier-1 lease price at a dealer,withmany turn- ing to the secondary lease swap mar- ket for the right deal. Failing to quali- fy for tier-1 pricing because of a con- fusing credit threshold can end up costing consumers thousands over the life of a new lease. A person’s credit history and


credit score determine the monthly payment and also the security deposit and down payment requirements on new car leases. With beacon scores lower today, many consumers are qualifying for only undesirable leasing payments, LeaseTrader.com says. “Keeping good credit is the most


important part of a family’s balance sheet during this period of economic recovery,” says Sergio Stiberman, CEO


and founder of


LeaseTrader.com. “We’re working with people every day who have the credit to get a car lease but can’t qual- ify for the best payment at a dealer. Through lease transfer, these people are getting approved to take over a lease that was initially tier-1 pricing with a great, low payment.”


34 JANUARY 2010 • PARKING TODAY • www.parkingtoday.com


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