Charge for Parking: AMajor Policy Step for Glendale, CA from Page 26


and provides managers with standard reports and key perform- ance indicators, thus eliminating a great deal of tediouswork and resulting in significantly improved parking operations. “The reporting features are


used for several different purpos- es,” Baghdanian said. “The main- tenance staff is able to log in and determine if any machines require service. The collection staff is able to see the exact coin count for each machine and identify any that are near capacity.And our administra- tion / finance personnel are able to balance revenue reports to the money in the bank.” Before installation ofDigital’smulti-space Luke paystations,


Glendale had used only single-space parking meters. The addi- tional auditing and revenue reporting have provided the city with tools it has not had available in the past. “Basing the collections on the revenue report is more effi-


cient than collection fromeverymachine and introduces random- ness to the collection route,” Baghdanian said. Some improvements are highly visible. For Porto’s Bakery,


for example, in the heart of Glendale, it was nearly impossible to find close, on-street parking before the changes. Now, a steady stream of cars flows in and out of on-street spaces near the bak- ery entrance.


Merchants up and down Brand Boulevard see the same


The city’s new approach is the first step in an integrated transportation management system.


steady turnover. “For the first time in many years, customers can regularly find a parking space on Brand,” said Eric Olson, Presi- dent of the Downtown Glendale MerchantsAssociation. Its goal is to reach andmaintain 85%parking space occupancy. The city’s new approach is the


first step in an integrated trans- portationmanagement system. As a result of the changes


implemented, Glendale is working toward expanding on the program in several ways. Installation of multi-space parking meters in the


city-owned parking lots is underway; a parking occupancy trial with StreetSmarts is scheduled; and improvements towayfinding signage and the transit systemare in the works. With these current projects, as well as many more on the horizon, Glendale, CA, is a city on the move.


Michael Kodama is President of Michael R. Kodama Planning Consultants and a Professor at the University of Southern California. He can be reached at mkodama@aol.com.


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