Technical Committee Meeting in Tokyo


Keynote and Invited Presentations


Keynote Presentation by CTO of Panasonic Corporation


Mr Kiyoshi Imai, The Chief Technology Officer and Vice President AVC Networks Company, Panasonic Corporation, delivered the keynote presentation on the topic “Shaping the Future Broadcast”.


He looked at the development of broadcasting in the Japanese market since the launch of ISDB-T in 2003 and how far it has progressed in the recent years. How the receiver market and display devices have changed with the technology, providing high quality reception to mobile phones and portable devices. Presenting the role of Panasonic in the 3DTV arena, he looked at the activities of Panasonic both at the consumer and professional products level, highlighting that Panasonic has led the way with its partners in standardisation and providing a total solution for 3D from capture, viewing to storage; providing and developing the full HD 3D experience for home entertainment. Presenting a video of ‘VIERA Cast’ he noted that Panasonic has expanded the viewing experience to bring a new TV centred lifestyle for the viewers. In conclusion he said that the future of broadcasting was going to be exciting and borderless, providing programmes for a diverse audience on smart and multi-screen devices.


Kiyoshi Imai Invited Presentations


n Mr Masayuki Takada, Senior Research Engineer at the NHK-STRL, presented the paper “ISDB-T to the World: Current status and Next Generation System” This looked into the technical features of the current ISDB-T system and the enhancements and advanced features of the Next Generation ISDB-T system which is still under development at the NHK-STRL. He introduced the work carried out by DiBEG (Digital Broadcasting Experts Group), who are responsible for the promotion of the ISDB-T standard around the world. He also looked at the next generation ISDB-T system, which is currently under trial at the NHK Labs using a special modulator and demodulator system based on ultra-multilevel OFDM and dual polarised transmission, developed at the laboratories. The system uses 1024QAM-OFDM modulation and dual polarised 2x2MIMO technology to transmit 60Mbps on a 6MHz channel. This is an increase of about 3 times the capacity of the current system.


Masayuki Takada


n Phil Laven, Chairman of DVB, spoke on the topic “What is Exciting about DTV in Europe”. Presenting research data on the successful growth in digital TV penetration in Europe he noted that all EU Countries have a target of 2012 for ASO, with some of them already having completed ASO as early as 2006. He stated that ASO is fairly easy in countries where most viewers are using cable and satellite but it is much more difficult where most viewers depend on terrestrial TV, as in Spain, France, Italy and the UK, to name the bigger ones. Looking at the technology and enhancements of the DVB-T2 system over its predecessor and comparing some implementation scenarios, he stated that those countries who have not implemented or started digital terrestrial should consider ‘leapfrogging’ to DVB-T2 with MPEG4 AVC, which is a great combination. Some countries which are moving ahead or have shown strong interest in DVB-T2 include UK, Italy, Sweden and Finland with many others to follow soon. He said that the biggest success factor for DVB-T2 penetration in Europe is the availability of receivers at affordable prices within a few months of the launch.


Phil Laven


n “Development of Digital Radio Broadcasting in Australia” was the presentation made by Mike McCluskey, CEO of Radio Australia. He looked at the advantages and opportunities digital have brought to radio services with multimedia capabilities, spectrum efficiency and interactivity to name a few. Digital Radio was launched on July 2009 in principal cities, since which nearly 40 services, running at national level have become available on the platform. The uptake of digital radio is also growing fast with currently over 150,000 receivers and over half a million listeners. He highlighted that according to research stats the main reasons people are going for digital are additional features and better sound quality. Looking at some of the issues affecting digital radio he cited lack of additional and creative new content along with the availability of mobile and in-car receivers. In conclusion he said that digital radio offered more opportunities to provide audiences with focused content and got them more involved in the experience.


Mike McCluskey


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