ADMINISTRATIVE MANAGER’S COLUMN D


uring our lives we hear certain sound


bites that stick with us. A sound bite is a short piece of a speech taken from a longer speech, considered to be the most important point made by the speaker. Before the actual term


General Manager Norman Rich


nrich@themac.com Executive Assistant Sara Baker sbaker@themac.com


Senior Executive Assistant Tara Lematta tlematta@themac.com


Chief Financial Offi cer/AGM Tim Arbogast


tarbogast@themac.com Executive Assistant Julie Yocom jyocom@themac.com Security Manager Dennis Wright dwright@themac.com


Controller John Foley jfoley@themac.com


Athletic Director Edward Stoner


estoner@themac.com Assistant Athletic Director Pete Greer pgreer@themac.com


Aquatics Manager Reid Macdonald rmacdonald@themac.com Fitness Manager Darrell Duvauchelle dduvauchelle@themac.com Gymnastics Manager Meg Doxtator mdoxtator@themac.com Junior Sports Manager Dan Baggett dbaggett@themac.com Outdoor Manager Chad Failla cfailla@themac.com Squash Manager Khalid Mir kmir@themac.com


Tennis Manager Wayne Pickard wpickard@themac.com


Communications Director Michole Jensen mjensen@themac.com


Electronic Communications Manager Charlie Levenson clevenson@themac.com


Food & Beverage Director Cameron McMurry


cmcmurry@themac.com Executive Chef Philippe Boulot pboulot@themac.com Executive Sous Chef Jim Cox jcox@themac.com


Private Dining Manager Alice Nafziger anafziger@themac.com


Human Resources Director Alison Beppler abeppler@themac.com


Member Services Director Linda Ornelas


lornelas@themac.com Child Care Manager Dawna Yntema dyntema@themac.com


Guest Services Manager Christine Natonek cnatonek@themac.com


The -M-Porium Manager Tonya Mitchell tmitchell@themac.com Member Events Manager Lori Martin lmartin@themac.com


Member Services Manager Dave Hanna dhanna@themac.com


Operations Director Mark Ellington


mellington@themac.com Physical Plant Manager Dwayne Brantley Purchasing Manager Barry Kaufman bkaufman@themac.com


www.theMAC.com


“sound bite” had been coined, Mark Twain described the concept as


will never be over and we will strive to turn over your club to future generations in better shape than we inherited it.


About the survey Last month we published the results of


Norm Rich GENERAL MANAGER


“a minimum of sound to a maximum of sense.” Neil Armstrong announced as he landed on the moon, “Houston, Tranquility Base here. The Eagle has landed.” He went on to say, “This is one small step for a man, one giant leap for mankind,” after stepping on the moon. A few years later James Lovell said, “Okay, Houston, we’ve had a problem here,” after reporting a life-threatening problem for the crew of Apollo 13. Other famous historical sound bites include John Kennedy saying, “Ask not what your country can do for you. Ask what you can do for your country.” FDR said, “The only thing we have to fear is fear itself.” I often think about some quotable sound


bites heard around the club. “We don’t need new locker rooms!” “Please don’t nickel and dime us.” “Get the kids out of the Sports Pub.” “We need extended children’s hours in the Sports Pub.” “Why is the Men’s Bar name not changed?” “Our middle name is athletics, why don’t we always take that as gospel when making improvements around the club?” Others often say, “We are the best club anywhere!” There is truth to all of this and there is a sense of urban legend to many of these issues.


The MAC Board of Trustees works with committees and management to create the best services and facilities possible, with the most reasonable dues structure supporting our mission and values. Our job is to balance all the needs, wants and desires of the members and to take this information and make the best club imaginable. Our members have a 97 percent satisfaction rate, which is remarkable in the club industry. There are many areas of the club where


the membership is divided on issues and how best to tackle them. As I have often said, we have moved positively forward; our journey


the fi ve-year Membership Survey. The top fi ve issues as identifi ed by the membership are lack and diffi culty of parking; children in or out of the Sports Pub (family dining); and Dress Code issues. The membership remains split on locker room renovation. Perhaps a new trend identifi ed by the membership is the importance of and over- crowding of exercising and conditioning space at peak hours, and lack of studio space for more classes. In doing additional research after reviewing this issue we have graphed membership daily entries rising at 13.3 percent from 2006/2007 to today. The most aggressive growth was this past year, growing at 7.1 percent. Upon recognizing this trend, I asked the Budget and Finance Committee and board to expedite design capital to study how we can quickly understand and address this important issue.


Resolution time


It’s January and it’s resolution time. The club becomes quite busy and we set aggres- sive goals for ourselves. We encourage you to live those resolu-


tions and be realistic and disciplined to achieve your goals. Remember, parking becomes more challenging and exercising and conditioning equipment highly used. We have tuned up all equipment to ensure it is working at its best, but some down time may be necessary due to unexpected breakdowns and warranty issues. We will do our best to help you achieve your goals.


Special resolution


In an effort to create more meaningful resolutions for our members, anyone who does not have a locker but would like to begin renting one is not charged a rental fee until April 1, at which time the standard six-month rental agreement begins (for the April 1 through Oct. 1 billing cycle). Recipients of this offer are not cred- ited locker fees if they cancel their locker before Oct. 1. For more information, call Sarah Burchard in Athletic Services at 503-517-7526. WM


JANUARY 2011 | The Wınged M | 7


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