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Retail lighting


Facing page: Xicato fittings at a store in Copenham and (inset) Xicato modules are used in Hansel from Projection Lighting. Right: LAPD Consultants has breathed new life into the lighting scheme of Hobbs stores, with the help of OSRAM.


‘Retailers who present their shops and their products in the right light can expect to see


a higher volume of customers and increased sales as the right light creates desire.’ Dave Ellis, national sales manager – Specification at OSRAM.


beam, and no harmful UV so light or heat sensitive objects can be safely illuminated even at short distances. LAPD Consultants has breathed new life into the lighting scheme of Hobbs stores across the UK. The flagship shop in Covent Garden underwent renovation and the new design is inspired by a quintessentially English Country Manor House. Consequently, the new lighting scheme had to be in keeping with the interior features, but provide optimum illumination and be energy efficient. Simon Thorp, senior lighting designer at LAPD Consultants, says: ‘Hobbs was relying on us to design a high quality lighting scheme so we had to work with the best possible products. We wanted to include atmospheric uplighting to the barrel vault ceilings, but could not use fluorescent tubes due to space restrictions. Consequently, we looked at LED modules and chose OSRAM’s LINEARlight Flex modules based on their cost and performance. As well as providing significant energy savings in


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comparison to more traditional lighting solutions, LINEARlight Flex modules inject the perfect light into the application and achieve the desired soft, warm and uniform lit effect.’ OSRAM’s OPTOTRONIC electronic control gear is used to operate the LINEARlight Flex modules. Specially designed for use with LED modules, the installation of this control gear ensures that Hobbs obtains the optimum performance from each product. To guarantee that the LED modules achieve a high quality lighting effect, FineWHITE versions of the LINEARlight Flex modules were used. This eliminates the possibility of colour variations between each LED and guarantees high uniformity of light across the application.


Dave Ellis, National Sales Manager – Specification at OSRAM, believes getting light right in a shop is of fundamental importance: ‘Retailers who present their shops and their products in the right light can expect to see a higher volume of customers and increased sales as the


right light creates desire. ‘That the latest retail lighting solutions not only put your merchandise in the right light, but are also more efficient than their predecessors. From lamps in OSRAM’s POWERBALL Shoplight series (developed specifically to meet the lighting requirements of shop interiors), to LED luminaires and modules that can provide anything from general illumination to dynamic colour changing effects, there are excellent products available to put merchandise in the right light while reaping cost savings.’ Ellis says the wrong light leaves shops and their merchandise looking pale and uninviting, but there is no need for concern where the latest, efficient products are concerned. ‘OSRAM understands that light translates into sales. With excellent colour rendering properties, high luminous flux, and excellent distribution of light, the latest lamps for the retail environment provide all the required qualities to light the way to higher sales.’


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