The panel discussion was preceded by a brief ceremony posthumously inducting Timothy Parrott, former CEO of Shuffle Master, Inc., into the Gaming Hall of Fame. American Gaming Association Chairman Keith Smith called Parrott a “savvy executive who approached his work with a vibrant and creative energy.” Prior to his tenure with Shuffle Master, Parrott was president and CEO of Americas for Aristocrat Technologies, Inc.; chairman and CEO of On Stage Entertainment; and chairman and CEO of Boomtown, Inc.
G2E used the occasion of its 10th anniversary to release a white paper examining how the fields of casino marketing and technology have changed since the inaugural show in 2001. The paper, titled “Ten Years of Innovation: Marketing and Game Technology in the First Decade of G2E,” outlines the changes that have occurred on the casino floor and throughout gaming properties and the growth they have spurred in the industry. The paper discusses rewards programs, player’s clubs, TITO and digital marketing – all revolutionary advancements that have been showcased at G2E during its first decade.
While historical advancements in marketing were the subject of one piece of research that came out
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of G2E 2010, the future of casino marketing and its more recent evolution were the focus of the ninth edition of the G2E Future Watch survey, which collected the opinions of a select group of casino marketing executives. The survey found that more than three-quarters of experts agree that innovations in casino marketing during the past 10 to 15 years have forever changed how gaming companies communicate with their customers, and 95 percent expect the sector to undergo even more dramatic changes in the coming decade. Specifically, survey participants think that the use of social media to market to casino customers will increase tremendously in the next five to 10 years, while traditional forms of advertising and direct mail will be less important.
G2E 2010 was an exciting few days for the gaming industry as we looked back on where we have been and forward to what gaming might become in the next decade. We look forward once again to greeting the global industry at G2E 2011, when the date pattern will shift to October 3-6, and we will move to the Sands Expo and Convention Center. Thanks to everyone who attended this year’s show and continues to make G2E the premier event for the global gaming industry.
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