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New G Casino for Birmingham


Following a £1.2 million refurbishment, the existing Grosvenor Casino at the Fiveways Leisure Complex, Broad Street, has re-launched as the G Casino Birmingham.


The re-launch of the casino has brought 20 new jobs to the local area, across all levels of the business, adding to the 100-strong team already in place. All employees will undergo a rigorous training programme to ensure that members experience the highest standard of service and customer care during their visit.


The 20,819 square foot venue has 15 gaming tables, 38 electronic gaming terminals and 20 £4,000 jackpot slot machines. The 100-seat poker room, which can be used for private functions, features all the latest technology and will play host to regular tournaments for rookies and seasoned players alike. Private tuition is also available for poker novices or players hoping to up their game.


Adrian Frost, General Manager said: ““We’re delighted to be making the transition from a Grosvenor Casino into one of the new generation of stylish, contemporary G Casinos, making it the 13th in the UK. The G Casino brand is all about giving people a great alternative for a night out and the new Birmingham casino does just that. We’re working hard to remove some of those barriers often associated with casinos and believe the new-look venue offers a fun and friendly atmosphere which will be welcomed by the people of Birmingham.”


G Casino Birmingham will continue to offer the Play Points customer reward


programme where you put your card into a slot machine or Electronic Roulette terminal and keep it in the machine whilst you play or hand it to a member of the team on the gaming floor or in the bar or restaurant. Points can then be redeemed in any area of the casino.


WMS to supply Cogetech


Italian leading company in the gaming industry, Cogetech, has stipulated a supply contract for VLT machines with WMS Gaming. This is the first ever contract stipulated in Italy by the US- based company. WMS VLTs will be introduced to the Italian market through Cogetech, which will continue to offer its most famous products in its network, already top performers in numerous casinos in Italy and in the world.


“We are proud and happy to be first on signing an agreement with WMS. The top performance WMS VLTs will enable us to offer top quality products and an extensive product range to our customers. We are convinced that our customers will certainly appreciate our choice,” said Fabio Schiavolin, Cogetech CEO, directly from Las Vegas. “With this deal we enhance our


4 casino life magazine


portfolio of game contents to offer to our customers and partners in Italy to perform state of the art locations” continued Mr. Schiavolin.


“WMS continues to make great progress in expanding its presence in international markets and we are delighted to make our initial entry into the Italian VLT market with Cogetech, a partner that is a leader in regulated gaming in Italy. By leveraging WMS’ innovative player appealing gaming content with Cogetech’s relationships and capabilities, we will optimize WMS’ ability to bring new gaming entertainment experiences to this market and create a path for further growth in international markets,” said Brian Gamache, Chief Executive Officer of WMS Industries.


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