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EssentialSound


IN THE INDUSTRY OF HIGH-FIDELITY, JUST LIKE ANY OTHER, THERE ARE BRANDS THAT ARE SO SPECIAL THAT THEIR PRODUCTS BECOME CULT OBJECTS. CYRUS IS ONE OF THEM


NA INDÚSTRIA DA ALTA-FIDELIDADE, COMO NAS OUTRAS, HÁ MARCAS QUE SÃO DE TAL FORMA ESPECIAIS QUE OS SEUS PRODUTOS SE TORNAM EM OBJECTOS DE CULTO. A CYRUS É UMA DELAS TEXT GUILHERME MARQUES


yrus has a rich history with over 25 years in the industry. Based in Cambridge, it has achieved what every brand wants but few get: to create an aura of emo- tional experience around its products that is as important, if not more, than its quality. That aura owes much to the fact that, from the first amplifier produced with the Cyrus logo in 1984 to the models launched in 2010, all Cyrus gadgets are built on the same chassis, unchanged for 26 years. This unusual situation in a market that evolves increasingly faster has given Cyrus a traditional nature that forms an emotional tie between the brand and its customers. Logically, if Cyrus' equipment didn't match expectations of the highest quality of sound, its special trait wouldn't be enough to keep it at the top of the market. Fortunately, all its products are of a high level and the experience of owning a Cyrus is as special as listening to one.


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Nowadays, Cyrus has a product catalogue that includes pre-amplifiers, amplifiers, CD players and DACs, with the range distributed across three levels: the top products are called X, followed by the 8 Series and finally the 6 Series.


While top-of-the-range, the CDXT SE+


CD player, the XPd pre-amplifier and the Mono X 300 amplifier are cult objects for hi- fi lovers and vehicles of a musical experience that is unparalleled at every level. The 8 Series maintains many of the X Series' fundamental elements and is a great choice in terms of price/quality. The entry- level range, the 6 Series, has all the brand's quality trademarks, and its 6XP integrated amplifier was recently awarded product of the year by specialist magazines. It's the 26th prize in Cyrus' history.


Currently going through a relaunch process in the Portuguese market, the British brand is living a second youth, attracting 


www.essential-portugal.com 63 A


Cyrus tem uma história rica que ultra- passa já o quarto de século. Sediada em


Cambridge, conseguiu o que todas as marcas querem mas poucas atingem: criar à volta da posse dos seus produtos uma aura de experiên- cia emocional que é tão ou mais importante que a sua qualidade. Essa aura deve-se em muito ao facto de,


desde o primeiro amplificador produzido com o logo Cyrus em 1984 até aos modelos lançados em 2010, todos os aparelhos Cyrus serem construídos sob o mesmo chassis, inalterado há 26 anos. Esta situação pouco usual, num mercado que evolui a uma velocidade cada vez maior, acabou por conceder à Cyrus um carácter de tradição que estabelece um laço emocional entre a marca e os seus clientes. Logicamente se os aparelhos Cyrus não conseguissem corresponder às expectativas com a mais alta qualidade sonora, muito provavel- mente essa característica especial que têm não seria suficiente para os manter no topo do 


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