WOOLSAFE NEWS CHRISTMAS 2010 THE WOOLSAFE ORGANISATION W
elcome to the Christmas issue of WoolSafe
News. It’s packed full of interesting articles and exciting developments from our offi ces around the world. We’ll be sharing all
our marketing news with you and revealing our plans for European expansion.
2010 has been a year of growth for the organisation despite the diffi cult economic times. Several companies have joined the WoolSafe programme for the fi rst time and many existing licensees have expanded the range of products that they have tested and accredited.
Never fear, the staff at WoolSafe don’t intend p3
to sit back on the successes of the year, we have several initiatives that we intend to roll out in 2011. We have designed a new accreditation mark called CarpetSafe. It will initially be marketed to the European synthetic fi bre carpet cleaning product market, but in the years ahead may also become a global brand...watch this space.
Also on the cards next year is a distance learning WoolSafe Wool Maintenance course, more about that on page 6.
It just remains for me and the team to wish you a very merry Christmas and a happy New Year. Wealth, health and happiness to you all.
Dr. Agnes Zsednai Managing Director
INSIDE THIS EDITION Marketing Mix
Under the Magnifying Glass Training News
Member and Licensee News General WoolSafeNews
International WoolSafe News The Appliance of Science Special Offers Postbag
Working With WoolSafe Fun Page
Contact Details 02
p4-5 p6-7 p8-9
p10-12 p13-14 p15 p16 p17 p18 p19 p20
The WOOLSAFE Organisation 49 Boroughgate Otley West Yorkshire LS21 1AG United Kingdom 01943 850817 www.woolsafe.org
THE OFFICIAL NEWSLETTER OF
Chemspec Spread Festive Joy
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