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Copycats lack business sense


Another problem facing small busi- nessmen is the so-called copy-cats. Passing off is becoming increasingly common, and it is critically impor- tant to business confidence to protect brands and businesses from amateurs who are attempting to copy them. Successful original established res- taurants brands like Bombay Brasserie in London which opened since 1985, Cafe Blue Cobra of Theal, Berkshire in 1996, Red Fort - London in 1983, Le Raj - Epsom, Surrey since 1989, Cafe Spice Namaste -London opened since 1991, Lasan - Birmingham opened since 2002, Jaipur Restaurant - Milton Keynes, Vujon - Newcastle amongst others are most at risk and have the most to lose from this totally unac- ceptable activity.


This is dishonest, confusing to cus- tomers, and seriously damaging to the reputation and profitability of success- ful businesses. This not only shows a lack of respect to others who have worked hard to establish a success- ful business, but it also exposes the cheats themselves to the risk of legal action for passing off.


If you are starting or running a busi- ness, you need to develop your own ideas and to be original. Success will be partly dependant on your difference from your competitors, and a unique approach will increase the chance of creating a profitable business with a real future. It is time that it is clearly recognised that no self-respecting, professional business person with any real business acumen should pig- gyback on the hard earned reputation of other established businesses by stealing their brand name and distinc- tive identity. Anyone resorting to copy- ing another business brand is totally


lacking in commercial sense, creativ- ity and ambition, and simply not fit to run a business. Their handling of other business issues is likely to be equally unprofessional and they are destined to fail, causing future problems to their customers, staff and suppliers.


These cheats must not be allowed to risk damaging the reputation and profitability of successful businesses, who have invested time and money in establishing their image and reputa- tion. They shouldn’t be in business, so let’s expose these cowboys and get rid of the cheats!


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DON’T MISS OUT ON YOUR COPY! Spice Business Magazine 8 December 2010


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