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Letters


the magazine. We only received one call from an irrational dickhead who rang us from a private number and told us he was “ten of our advertisers and was going to get [sic] us out of business”, then hung up when he realised we knew he was full of it. Every other call or email we had was constructive and had the intention of helping us improve the magazine, which we greatly appreciated. There was a no- table lack of moral high-horsing and preciousness on behalf of complainants. We made the best possible effort to respond to everyone who emailed, called or texted us and we listened carefully to what everyone had to say.


A Sincere Apology From The Beast Magazine... D


uring December I was doing the coastal walk with my camera, getting a few shots for the mag when I came across a dildo on the promenade outside the surf club down at Bronte... I’m not sure what it was doing there, but there it was in all its glory sitting on the concrete for everyone to see. Was it funny? I thought it was hilarious - as did many of the passers-by - stand- ing there in the sun.


I took a photo of the beast (excuse the pun) and from there it made its way onto the contents page of our January edition. The Beast magazine aims to be a light-hearted reflection of life in the Eastern Suburbs of Sydney. It aims to be funny, it aims to inform locals and visitors to the area of what’s going on in the Eastern Suburbs, it aims to provide a forum for discussion of


12 • the Beast


issues affecting local people and it aims to provide an affordable advertising medium to local busi- nesses. It also aims to make a living for my brother Dan and I. It does not aim to offend people or piss people off.


It is very hard to keep every- one happy with a readership of over 120,000 people, especially when over twenty different writers contribute to the content of the magazine each month and their opinions inevitably make their way into some of the stories. But as I said, we do not aim to offend and so to the readers that found the dildo photo on the contents page of the Janu- ary 2008 edition offensive, I do sincerely apologise.


I would also like to take this opportunity to mention some positives that came out of the inclusion of the dildo image in


We always welcome your feedback, whether it be positive or negative and we will publish your letters even if we don’t nec- essarily agree with or like what you have to say.


The Beast is a collection of numerous ideas and opinions of so many different people from so many different walks of life and we want to keep it that way but, realising that we are now serving a much bigger market than we originally envisaged, we will keep in mind the potential to offend people and adjust the magazine accordingly, in particular the images included in the publication. That’s not to say The Beast will become safe or boring but we will take more care to ensure that the content is suitable for the wide audience we are now serving. Cheers, James - Publisher


www.thebeast.com.au


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