Cover Photo: The Handpicked Collection, Retailer Spotlight, page 14.
Gifts&housewares THE TRADE ONLY MAGAZINE FOR RETA ILERS
MAGAZINE WINTER 2010 £4.95
Winter 2010
Welcome to the last issue of 2010! As independents and small
retailers, you face a number of challenges: from budgeting and balancing stock levels, to maintaining brand-awareness and
securing footfall. Therefore your continued success deserves a huge pat on the back! As you look ahead to 2011, it's all about making your time work for you and thinking outside the box. In this issue we focus on the trend for global trading online, which is fast putting the power back in the hands of small companies and suppliers. It's easier than you might think and can work for business of all sizes. See pages 8-9. This
EDITORIAL: Editor: Naomi Davis
naomi.davis@onecoms.co.uk ONLINE:
Online Editor: Karli Edmondson
karli.edmondson@onecoms.co.uk PRODUCTION: Graphic Designer: Emma Coppin
emma.coppin@
onecoms.co.uk SALES: Group Sales Manager: Donna Jenkins
donna@onecoms.co.uk Sales Team Leader: Vicky Ellis
vicky.ellis@onecoms.co.uk Advertising Sales: Donna Jenkins
donna@onecoms.co.uk Yearbook Sales: Nuria MacDonald
nuria.macdonald@
onecoms.co.uk ADMINISTRATION: Accounts: Carole Todd
carole.todd@
onecoms.co.uk Reception: Joanne Cluer
jo@onecoms.co.uk Data Controller: Caroline Cook
caroline.cook@
onecoms.co.uk
issue also sees the arrival of our new Website Spotlight feature, designed to save you time by guiding you to some of the best websites in the market, see from page 10. The owner of an independent recently told me that, despite the shop having been in the city centre for more than a year, many local shoppers had never heard of it before. It is a problem for many in this market, whether you are a bricks & mortar or online operation; building a reputation can take years and be dashed by the arrival of big chains with huge marketing campaigns and discount prices. Making yourself unique is key to fending off competition and grabbing attention. This issue's retailer spotlight looks at The
Happenings within the gifts & housewares industry.
The latest news and dates for your diary. INDUSTRY NEWS 6
FROM THE EDITOR 4
TRENDS: GLOBAL TRADING 8 Make it work for you.
Editor 14 RETAILER SPOTLIGHT
Going global TAKE YOUR PICK
International trading for businesses of all sizes
The Handpicked Collection is doing things differently !
Handpicked Collection, which has done just that. The online and mail order retailer has harnessed the powers of recommendation and tailored its offer to keep it distinct. See pages 14-16. As I write this, the buzzword in the office is Christmas: the presents, the parties, the food, (not to forget the friends and the family of course!) With the shopping centres and high streets buzzing, I hope you manage to find time to indulge in it all!
Naomi Davis,
WEBSITE SPOTLIGHT 10 Some of the best websites around.
Published by onecoms, a trading division of Media One Communications Ltd. Geneva House, Park Road, Peterborough, PE1 2UX. Telephone 01733 756555.
www.onecoms.co.uk Copyright 2009, all rights reserved. No part of this publication may be reproduced in any way without written permission from the publisher. All views and opinions expressed are not necessarily those of the publisher.
17 PRODUCT INNOVATIONS The essential collection.
19WEBGUIDE & SHOWCASE Gifts & Housewares 3
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